Many of the concepts in today’s business world were realized early at Jack Yan & Associates, including digital fonts (1987), virtual companies (1989), digital magazines (1990) which we then took online (1994), ethical global brands (2000), tied to the push for corporate social responsibility. We were a pioneer in taking a web title, Lucire, into print, showing how brand extensions can go from the virtual world to the real one (2004). We then licensed it internationally (2005), again a first. Not only were we the first digital typefoundry in New Zealand in the 1980s, we were the first to incorporate the rupee symbol across our entire range (2011).

In 2013, we created a rigorous branding model for social media. In 2014, we warned of a bot ‘epidemic’ in social media, which most realized years after the bots were activated to interfere in politics. In 2023, we took a second web property, Autocade, into print, a rarity in the automotive sector. In 2024, we’re warning about the GIGO nature of spam, search engines and large language models, which increases the need for human-edited content, online and offline.

We have managed, through hard work and good luck, to create real change agents and, sometimes, industry leaders. We would like to share that same formula with our clients, our allies and our partners. With experience in print, online, television, outdoor, and radio, we take a cross-media approach where necessary.

Pro bono work is undertaken, too, and discounts commonly and frequently given to non-profit organizations and approved educational institutions.