marketing – Jack Yan & Associates information

Forget X: the real rebrand is about the letter y

Wellington, July 25 (JY&A Media) Forget X: there’s only one rebrand that Wellington-based company Jack Yan & Associates cares about this week, brought to you by the letter y. The design, branding and strategy arm of the firm, JY&A Consulting, becomes JYA Creative today, along with a new symbol made up of six […]

The Medinge Group looks at the next stage of branding, with 25th meeting in Paris

Stockholm, January 19 (JY&A Media) The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014. The two-day session, to be held at the campus of the EDHEC Business School near métro Bourse, will bring together international members of the Stockholm-based think-tank on branding, which was founded in 2000. […]

Wellington's innovation needed when Fonterra-level scares hit

Wellington, August 7 (JY&A Media) In the wake of the Fonterra milk scare, Wellington mayoral candidate Jack Yan believes his policies on creativity and innovation are needed more than ever. Mr Yan releases a video today (see http://vimeo.com/71725296), where he speaks English, te Reo, French and Cantonese, saying that it is important for the […]

Jack Yan hears Wellingtonians' alcohol policy concerns first-hand

Wellington, June 19 (JY&A Media) Wellington City mayoral candidate Jack Yan last night heard the concerns of Wellingtonians around the city’s draft alcohol policy by working behind the bar at Dragonfly. ‘Like all Wellingtonians, I’ve witnessed what the city can be like on a busy Friday or Saturday night, but engaging with citizens gives […]

Swedish author Stefan Engeseth heads to New Zealand for Marketing Today conference

Stockholm and Wellington, August 27 (JY&A Media) Stefan Engeseth, the well known Swedish marketing author, will head to New Zealand for the Marketing Association’s Marketing Today conference in Auckland, to be held on September 18 and 19 (www.marketing.org.nz/Category?Action=View&Category_id=136). His latest book, Sharkonomics, has been praised by marketing experts worldwide, including Prof Philip Kotler, who […]