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Branding and Marketing Consulting

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JY&A Consulting

JY&A Consulting
Branding, marketing strategy and global strategy, with the world’s leading experts including Jack Yan, Eugene Jaffe, Israel Nebenzahl, Stefan Engeseth, Demian Rosenblatt and others. Based in over nine cities worldwide

Jack Yan
The boss’s personal site with a summary of his work, press coverage, current and forthcoming speeches, and personal stuff

One of Europe’s best-known brand consulting firms, directed by branding authors and practitioners Thomas Gad and Anette Rosencreutz

Brand Meta
Run by global branding strategy expert Sicco van Gelder, based in Amsterdam. Van Gelder is one of the most knowledgeable experts when it comes to international marketing issues

Group Partners
Home to an advanced contextual mapping method used for branding and management

Jack Martin Leith
Bristol-based personal catalyst. Jack’s idea is a “less is more” one: we should do as little as possible to effect the shift from now to new. He dislikes the terms consultant and facilitator, because they don’t describe what he does for his clients. He blends practices from many disciplines and has a love for those projects others brand as impossible

Johnnie Moore
The site of John Moore, dedicated to providing authenticity in marketing. It also features a very popular marketing blog

Simon Anholt
One of the leading experts on nation branding, and an independent policy adviser, has relaunched his site, with his notes, press clippings and other information

Patrick Harris’s company dealing with strategy and insightful futures’ based observations, and building brands. Thoughtengine was born out of the Orange strategic think-tank, which Patrick oversaw

Specialists in design and branding for emerging and established companies, based in California

Branding Romania
A blog with some leading branding authors on creating and managing the Romanian nation brand, created by Grapefruit

Corporate Identity Documentation
A site that looks at corporate identity manuals and tracks news in the branding and identity fields

Corporate Identity Portal
A Germany-focused portal on identity and branding, with news, links and profiles

Cross-Border Communications
CBC is a full-service business-to-business advertising agency based in central København, Denmark, providing marketing communications services to international businesses

DNA Design
Award-winning New Zealand identity and branding firm based in Auckland and Wellington

A global branding firm providing comprehensive design and communication solutions to companies with a multinational reach. Based in over nine cities, with a neat multilingual site

Lucia Creative
Tying a company’s strategy on the deepest levels, examining the impact and implications of the brand with the visual and emotional cues of the message and design

Ogilvy BlogFeeds
Nice of Ogilvy to have included Beyond Branding among the blogs it’s reading

From Slovenia’s leading marketing and branding expert, Janez Damjan, covering developments in those fields, featuring writings, lectures and events. Mr Damjan specializes in consumer behaviour. In Slovenian; English version coming

Wolff Olins
Arguably one of the pioneers. HQed in London, Wolff Olins literally wrote the book on corporate identity

Business and Office Support Services

Tenfold Telemarketing
The company we contract out to for telemarketing in New Zealand, run by Marie and Tim Hutchinson

Business and Branding Resources

CAP Online

JY&A Consulting's magazine on design, business and marketing, with features from CAP magazine, plus web-exclusive articles

Detective Marketing
From one of Sweden's talented marketing consultants and speakers, Stefan Engeseth, who represents JY&A Consulting in Sweden. Detective Marketing is a talked-about marketing book in its native Sweden and Stefan has launched an English-language edition to similar acclaim in CAP. Check out the site behind the book, have a chance to interact and take its concepts further. Now with its own blog and promotions for a new book, One

Affisch (pictured)
Novel commentary on branding and its practice. There's plenty of useful information here, not least the site recomnendations. News, book recommendations, personal thoughts. Put together by our very talented web consultant in Milano, Paolo Vanossi, whose online CV can be viewed here

Set to become one of the leading branding sites on the web, started by identity and branding consultancy DNA Design. Exceptional quality in its contributions from those in the know about branding

Beyond Branding
One of the 2000s’ great branding books, with a collection of articles by members of the Medinge Group. Get a free Chapter 1 download, or read the regularly updated blog

Living the Brand
Nicholas Ind’s successful Living the Brand books have a complementary website, with a trailer about Patagonia, discussion forums, case studies and a voting booth for your favourite brands

Filling a great need, particularly in the early 2000s, ValueTrue is about creating new standards for valuing corporations using community standards and including intangibles

Interbrand's online community interacting with other experts in the branding field

Business Ethics
Business Ethics, celebrating its 15th anniversary in 2002, is arguably the world's best thought-out periodical on the subject

Business for Social Responsibility
This organization helps member companies achieve ethical aims through programmes and workshops, conferences and library resources

Business in the Community
A site promoting corporate social responsibility and companies that champion it

Claudia Schmitz’s site on the knowledge management of teams

The Cluetrain Manifesto
Markets are conversations. The Cluetrain Manifesto tries to humanize the process, stating, inter alia, that markets consist of human beings, not demographic groups. How can these conversations be enhanced for the betterment of all? See also the World Café

Collaboration Campus
George Por’s collaboration site, built on the premise that ‘none of us is as smart as all of us’. The Collaboration Campus permits virtual learning communities for peer-to-peer knowledge development

More than a business magazine, Idealog plans events and communities

Inc. Online
Inc. magazine is now online, with regular departments and web-exclusive features

J. Walter Thompson Shanghai—China market
Information about the vast Chinese market, provided by JWT's Shanghai office

Logo Lounge
A tidy and informative site for identity and branding news and features

Mary Parker Follett Foundation
While Mary Parker Follett passed away in 1933, her ideas of democratic organization stand today, including the notion of ‘win–win’ solutions in business. This foundation formally continues her ideas

London-HQed business, culture and design magazine founded by Wallpaper’s Tyler Brûlé . We particularly love the grid approach to design—classical and clean—as well as the Plantin typeface (recommended by Alistair Kwun)

New Zealand Community Development Trust
A concept based around a structured public directory, allowing parties to create their own communities online

The Norman Macrae Archive
Former deputy chief editor of The Economist, Norman Macrae CBE was one of the men who built the ‘world’s favourite newspaper’ into the credible force it is today. The Economist newspaper enjoyed its golden years under Macrae, who forecast the growth of the web and technology, the fall of the Berlin Wall by the end of the 1980s and privatization. The site has excerpts from his articles and highlights from his books

A global B2B portal, catalogue and trade leads’ site for importers, exporters, manufacturers, wholesalers and suppliers

A trade leads’ site for those seeking business partnerships in Russia. Services begin here from a mere US$20

Positively Wellington Business
Formerly Smart Wellington, Positively Wellington Business (did anyone at the ad agency consider URLs?) is an organization entrusted with seeding and developing the commercial sector in Wellington, New Zealand. A great group of people who do what they claim

The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA)
Programmes and lectures based around the ideas of global citizenship and enterprise

Society for Research and Initiatives for Sustainable Technologies and Institutions (Sristi)
Indian NGO set up to help inventors and ecopreneurs engaged in conserving biodiversity

A site designed for the professional investor as well as those looking for interesting stock profiles with upside potential. Profiles, discussion board, reports and archives are all here, as well as Stockrage's track record for all to see

Team Effect
Newly developed collaborative project management software—an excellent program developed by some friends of this company

Vested Business Brokers
Resources on using business brokers, buying and selling a business

The World Café
A good metaphor for what this site tries to do: create living conversations around questions that matter, so we can share our discoveries and learn from one another. Founded on the premise that collaboration is key to human development today

Computer Consultants

IT Easy
Information technology consultancy headquartered in Sydney, New South Wales


Steven Young & Associates
Consulting engineers in New Zealand—but known more online for its extensive and properly researched information on Chinese New Zealanders, including immigration, commerce and settlement. A welcome addition and redresses the balance of coverage about the ethnic group

Investment Resources

Omidyar Network
Mission-based investment group promoting individual empowerment from Pierre and Pam Omidyar (Pierre founded eBay) (suggested by Chris Macrae)

Legal Information Lawfuel
‘Legal business news for the high-powered professional’: this site provides a digest of legal information through email (21,000 subscribers), with archives at the site. Digestible, easily accessed information and neatly presented

ACU National: useful leadership sites
Australian university’s list of leadership sites. There are other topics, too, but this is a great place to start for social issues, journals, spirituality and other facets of leadership

Mary Parker Follett Foundation
While Mary Parker Follett passed away in 1933, her ideas of democratic organization stand today, including the notion of ‘win–win’ solutions in business. This foundation formally continues her ideas

Management Institutes

The Chartered Management Institute
Everyone’s heard of a chartered accountant. The CMI, a charity incorporated by Royal Charter, extends a similar qualification to professional managers. A degree-level qualification is offered

Marketing and Advertising Resources

CAP Online

We can't suggest a better publication than our own CAP Online, if you enjoy a mixture of marketing and design

Marknadsfõreningen i Stockholm
The Marknadsfõreningen i Stockholm (MIS), or the Stockholm Marketing Association, is pivotal in arranging marketing seminars and related events in the city

Sveriges Reklamfõrbund
The official site for the highly influential Swedish advertising association, which has an interest in the Berghs school and organizes competitions

Looks like a bumper year for democratic branding sites, with Allaboutbranding.com starting 2002 and now Grapefruit Design's Wireality forum. The Wireality site provides a tidier interface for those wishing to join the forum, or subscribe to the branding newsletter The Weekly Wire, and discuss and share ideas about the branding industry

Business journalist and author Dana Blankenhorn’s site on ecommerce insights—but more often than not he comes up with insights that extend well beyond this area, into policy and global justice. Realism backed with lucid arguments

Ads of the World
Commercial advertising archive, featuring some of the best creatives globally

Advertising Age Online
All the best that you've come to expect from Ad Age

Advertising Worldwide Information
Global information relating to the advertising and marketing industries, including agencies, designers, media buyers and media rates

On airlines, air-related movies and airline TV commercials (which is how we found it). Check out the Qantas TVC page for versions of the ‘I Still Call Australia Home’ song

The site of the magazine about commercial production

A useful resource for creative marketers: there are tips, samples, ads, lists of contacts and more

Gaping Void
We met Hugh MacLeod online a year or so ago and was impressed with how he can simplify the many problems of our commercial world with cute back-of-business-card drawings. Among that are great blog entries

This German company can help you with promotional items embossed with your company's symbol, from toy trucks to apples

How to Advertise
Simon Young's informative site on advertising, PR, branding and marketing

New for 2007: a collection of the weird and wonderful, mostly centred around marketing campaigns and creativity. As far as we can tell, there is no obvious New Zealand connection, despite the name

Britain's Marketing magazine's online site. Recently redesigned, with more news and full-text features. The 'Adwatch' feature from the weekly also appears, listing the UK's top 20 TV commercials.

Media Culpa
A blog with a Swedish view on marketing and PR


Andrew Doan wasn’t impressed with medical publishers charging an arm and a leg for textbooks, so he sought to distribute them with a new model


Australia-based motivational speakers’ bureau

Taxation—Preparation and Filing SecureTax
Universal Tax Systems' SecureTax allows you to prepare your US tax return online, and when it comes to filing, pay a small amount to have the documents electronically filed to the IRS. SecureTax is an attractive, easy-to-use site that will save users time and money compared to other software filing products or doing it manually

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