When fashion becomes cyclical, Ikea could be the company that could come in and break the mould Stockholm and Wellington, October 28 (JY&A Media) Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion. Mr Engeseth says that Ikea’s expertise lends itself easily to the […]
Read More… from Ikea will move into fashion next, predicts Swedish author Stefan Engeseth
Stockholm and Wellington, August 27 (JY&A Media) Stefan Engeseth, the well known Swedish marketing author, will head to New Zealand for the Marketing Association’s Marketing Today conference in Auckland, to be held on September 18 and 19 (www.marketing.org.nz/Category?Action=View&Category_id=136). His latest book, Sharkonomics, has been praised by marketing experts worldwide, including Prof Philip Kotler, who […]
Read More… from Swedish author Stefan Engeseth heads to New Zealand for Marketing Today conference
Mayoral candidate wants to build his tech and creative cluster programmes Wellington, January 19 (JY&A Media) Publisher and branding expert Jack Yan will combine his work and his love for Wellington in a European speaking tour beginning next week, as part of his 2010 mayoral bid. VIPs from Sweden and Norway are attending Mr […]
Read More… from Jack Yan heads to Stockholm and Paris to promote Wellington