New international book on sustainable brands launching in Amsterdam has a Kiwi connection

Wellington and Amsterdam, March 24 (JY&A Media) Brands with a Conscience, the new book published by Kogan Page in London, will be launched at a Medinge Group event in Amsterdam on March 31—with a Kiwi connection, contributing author and Medinge co-chair Jack Yan.    Mr Yan writes the first case study in the book on […]

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Special issue of Journal of Brand Management sees strong Medinge Group participation

Stockholm, July 6 (JY&A Media) The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank.    Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic […]

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