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Month: October 2014

Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

When fashion becomes cyclical, Ikea could be the company that could come in and break the mould Stockholm and Wellington, October 28 (JY&A Media) Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.    Mr Engeseth says that Ikea’s expertise lends itself easily to the […]

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Tagged brand extension, branding, fashion, Ikea, Jack Yan, Lucire, retail, Stefan Engeseth, Sweden

 

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