Month: August 2012

Swedish author Stefan Engeseth heads to New Zealand for Marketing Today conference

Stockholm and Wellington, August 27 (JY&A Media) Stefan Engeseth, the well known Swedish marketing author, will head to New Zealand for the Marketing Association’s Marketing Today conference in Auckland, to be held on September 18 and 19 (www.marketing.org.nz/Category?Action=View&Category_id=136).    His latest book, Sharkonomics, has been praised by marketing experts worldwide, including Prof Philip Kotler, who […]

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Lucire débuts on French newsstand Scopalto

Wellington, August 7 (JY&A Media) Lucire, one of the world’s longest-running online fashion magazines, has extended its presence by going on sale in France.    Founder and publisher Jack Yan says this is only one of two new-format arrangements readers can expect in August.    ‘We’ve effectively had a “digital-first” strategy since we started 1997,’ […]

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