Faced with a high death toll, New Zealand's eDrive uses the web to improve driver skill

Hamilton, New Zealand, July 8 (JY&A Media) Visitors to New Zealand know that the country is one of the most beautiful in the world—but its roads can be treacherous, often due to poor driving behaviour. Dr Robert Isler has sought to remedy that using a web-based interactive tool called eDrive (www.edrive.co.nz).    In New Zealand, […]

Read More… from Faced with a high death toll, New Zealand's eDrive uses the web to improve driver skill

Special issue of Journal of Brand Management sees strong Medinge Group participation

Stockholm, July 6 (JY&A Media) The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank.    Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic […]

Read More… from Special issue of Journal of Brand Management sees strong Medinge Group participation