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Identity and branding Online branding:
a definitive guide
The 2006 Medinge
paper from Jack Yan answers in depth just how brands are
built online Beyond Branding:
a call to action
Showing how humanity can be put back into branding
is the internationally authored Beyond Branding: How the New
Values of Transparency and Integrity Are Changing the World of Brands
Branding and the international
community
Nation branding could promote a sense of the international
community and prevent countries from following a course of realpolitik
at the expense of global harmony. Jack Yan examines the branding
of foreign policy Putting humanity
into branding
Humanity has disappeared out of branding, writes Johnnie
Moore, who introduces ways to get rid of the BS in favour of authenticity
Social justice through branding
Jack Yan reviews Simon Anholt�s Brand New Justice:
the Upside of Global Branding and finds there�s plenty of hope on
using it to create a fairer global distribution of wealth Brand
USA
With criticism mounting over the USA, author Nick Wreden
suggests ways to fix the nation’s brand
The branding crystal
ball
Jack Yan and Stefan
Engeseth peer into their crystal ball and offer their predictions
for 2003 brand trends, including CSR and the shift toward middle-class
brands
The brand manifesto
Jack Yan summarizes the
Medinge retreat's “brand manifesto”, a document outlining what
gathered experts expect from the brand industry in the coming year
Saab needs to go outside
the car box
Saab’s brand is too weak to extract premium margins.
Yet it remains a potent national symbol for Swedes, says the Financial
Times. Common sense and out-of-the-box thinking can drive Saab to
sell more cars, says Stefan Engeseth
MG Rover survives, forms
alliances—just as we said it would
We were right about MG Rover's survival when everyone
was saying the company was dead, but where to next with the company's
brands?
Fighting globalization with
globalization
Globalization isn't the problem: it's the misuse of this
tag to harm the human rights and dignity of our planet's citizens. Branding
is the tool to educate consumers as well as providing the means to moving
workers to higher-gain jobs, otherwise we risk the creation of conflicts
that threaten global security. By Jack Yan
The brand attitude of automobiles
It’s not brand equity that really drives an automobile’s
success: some brands have matured into extendable attitudes conducive
to their survival while others remain fixed in narrow, product-reliant
niches
Redefining Mercury
Mercury is going through a serious rebranding and next
month, we'll learn just how serious the division was. In the meantime,
read about where we'd place the 63-year-old brand
The euro will be good for
branding
The advent of the euro zone means that companies will
have to try harder to win the hearts and minds of audiences through branding,
by Jack Yan
Branding in the 2000s: the
new forces at work
Jack Yan considers how greatly
September 11, China's WTO entry, the Nordic school and cross-media influences
will affect the discipline of branding
Online branding: an
antipodean experience
New: full text of the JY&A Consulting
paper, recently published by Springer-Verlag in Berlin, on what
makes successful online brands
Branding your business
Julia Ptasznik with
a step-by-step guide on a successful business-branding exercise,
discussing visual identity and positioning The business of
identity
CAP
Print,
vol. 4, no. 3, spring 2000
Our exclusive study on identity, branding and business
performance summarized
DaimlerChrysler’s woes:
no surprises
As predicted, DC is in trouble and not just from Kirk
Kerkorian. The brands are still confused after two years
Web identities
Translating a brand to the web isn't a matter of hiring
a few web designers. In 2000, the organization's identity must be apparent
in every medium, and in some cases, the organization itself must change.
We offer some suggestions
Deutschland Europa:
branding Germany
ZDF and Wolff Olins look at a national brand for Germany,
removing clichés and stereotypes in favour of reality
Identity heralds a new vision at
British Airways
British Airways' new look�we analyse the rationale behind
the big UK identity job of '97
Business From Spam to web video
Ted Page with a behind-the-scenes story that
reveals how one B-to-B marketer used a lot of silliness (and John
Cleese, shown at left) to increase its web traffic tenfold
and generate thousands of sales leads
Guerrilla viral marketing
Jay Conrad Levinson looks at how viral marketing
can take a company to its “tipping point” for success Marcom strategies for
today�s uncertain economy
Companies can�t operate as though a gold mine existed
in the budget. Jon Boroshok investigates strategies for marketing
communications and PR in the uncertain economy and gives tips on
how to select the best shop
Patents, tort and
antitrust—a deal?
What effect would reducing the patent term have
on commerce? Reuven Brenner thinks it could lead to economic
growth
The best how-to for global
marketing
Donald De Palma’s Business without Borders
is the ideal post-dot-com title about modern international marketing,
writes Jack Yan
Ten tips for becoming
more creative
The author of the acclaimed Detective Marketing,
Stefan Engeseth, looks at how you can inject creativity with
a ready collection of tips
The new survivor game:
keeping and finding work in an unsteady job market
Meagan Van Beest offers a volume of tips
on how to survive and thrive in the current economic climate
Detective Marketing
A book and a new concept attempting to remove the boundaries
of B-school training so we can exploit those otherwise unseen opportunities
emerges from Sweden
Carry on globalizing
Why globalization can safely continue and why the charge
of anti-Americanism is not always valid, as told by JY&A Consulting
to The New York Times and expanded upon for this article
The moral globalist: making
globalization work
Globalization can work, but with “moral globalists”,
not corporations that seek to marginalize the poor, says Jack Yan
Free will: the secret behind the
Asian tigers' success
It's not just thrift and hard work that made the Asian
tigers what they are today, but familiar notions of harmony and personal
liberty
Media
America’s return to complacency?
Is the alleged lack of interest from the public in the
US real, or merely a self-fulfilling prophecy? And how should the media
deal with coverage of the second phase of the “war on terror”?
Donna Borak examines the issues from Washington, DC
When ‘Up yours
Osama’ isn’t the best advertising headline
The politically incorrect advertising campaign that
JY&AC rejected
Nicole and Papa: a 1990s
retrospective
We look back at the 1990s' most successful advertising
campaign
antirom: a personal
view
On the verge of transforming again and going virtual,
antirom is one of London's most innovative interactive design collectives,
in the heart of Soho. One of the founders, Andy Polaine, discusses the
firm's philosophy and its future
Nicole? Papa!
First to CAP on the web The
history behind Publicis' campaign for the Renault Clio, and the use of
national characteristics in car advertising (originally published in
1995)
Graphic design
Healing with design and
communications: an educational approach
Chase A. Rogers brings together
concepts from healing arts such as vibrational therapies and communication
arts—resulting in a new model for designers and design education
The history of typefaces,
a French perspective
Jean-François Porchez
with Part One of the history of type, normally told from an Anglo-Saxon
perspective
Koliba, from 1940s style
to 3,300 kerning pairs
Designed by Jure Stojan, the new JY Koliba typeface family
brings the craftsmanship and structure of Slovenian architecture together
with the personal style of hand-lettering
Note worthy
Spencer Levine redesigns New Zealand's banknotes but the
concepts might not see the light of day, regardless of their quality
Biblical saga
The Arion Press Bible is considered one of America's finest
publications of 2000. Jack Yan examines the typography and the making
of this work, costing up to $11,000
I can't believe it's now
clutter!
The latest design trend for web sites seems to be clutter,
combining branding and the portal look with an æsthetic of its own
Published in association with Visual
Arts Trends
The
unifying spirit of design: Monib Mahdavi
Jack Yan interviews Australian designer Monib Mahdavi
about his work and his time as a volunteer worker in the Solomon Islands
Sans frontiers
The making of JY&A Fonts' sans serif type family, Décennie
Express (originally published in CAP Print)
Jeremy Tankard: idiosyncratic
type
The designer of Adobe's Blue Island, FF Disturbance and
Enigma speaks to CAP
Garry Emery
One of Australia's leading graphic design consultants
interviewed
Odermatt & Tissi
We pay tribute to one of the great partnerships in Swiss
design
The [A] team
A new Australian typefoundry emerges
The Sooy style
Brian Sooy's typefaces are now available directly from
the designer, bringing new meaning to interactivity in font selling
The best fonts for the web
How to pick the right font for your webzine or internet-friendly
corporate identity
Les plaisirs du Monde
First to CAP on the web An
in-depth look at the redesign of the typeface for Le Monde, bringing
the newspaper a new lease of life
Set on the web
Behind the scenes of Microsoft's free TrueType web fonts�the
inspiration and full story behind their development
Automotive
The great British Mini
CAP joins Mini fans in celebrating
40 years of a design classic�and looks at the successful and unsuccessful
attempts to replace the Mini
The Escort legend
Thirty years of Ford's Escort: we look at its life and
times and why it's a British icon
Product development
Swedish movements
Sweden's rich design heritage is reflected in miniature
at toy manufacturer Playsam
Big Aussies
The big-car sector in Australia is one of the most hotly
contested in the world. We examine the design of Ford's new 1999 Falcon
and its arch-rival, the Holden Commodore
Giugiaro: the master stylist
Giugiaro celebrates 30 years of ItalDesign
Etc.
Deserted Wellington
A photo study: a deserted capital city
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