Wellington, July 4 (JY&A Media) Sopheak Seng has been appointed fashion editor of Lucire, taking over from Samantha Hannah.
   Mr Seng had worked in the workroom for Robyn Mathieson before styling and merchandising for the Wellington designer.
   ‘I am delighted that Sopheak has agreed to join Lucire,’ says Jack Yan, the magazine’s publisher. ‘Not only does he have my approval, but that of his predecessor.
   ‘Already in his first reports for Lucire I have found him energetic and enthusiastic. Sopheak has an encyclopædic knowledge of fashion and I look forward to working with him as we develop our properties worldwide.’
   ‘I am very excited about joining the Lucire team,’ says Mr Seng. ‘I’ve been a fan of the magazine for a long time, and admired its pioneering moves online and in print.
   ‘We have discussed some of the new media Lucire is going in to, and I cannot wait to play a part in this new era.’
   Mr Seng is Lucire’s first male fashion editor, though a number of men serve in editorial capacities for the magazine around the world.
   Mr Yan paid tribute to Mrs Hannah, who departs for Fishhead. ‘Sam came on board with great ideas that set us in motion in late 2008 and through 2009. I’m very pleased with the work she has done with us and wish her all the best with her new ventures.’
Images

Lucire cover, issue 27, 2009
JPEG, 1,119 kbyte
Modelled by Gal Gadot
Photographer credit: Andrew Matusik

Lucire logo (click here for EPS, 75 kbyte; click here for low-resolution GIF, 2 kbyte).
About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.
Contacts
Jack Yan, Publisher
Lucire
T 64 4 387-3213, F 64 4 387-3213
E jack.yan@jyanet.com
Amanda van Kuppevelt
Delineate Ltd.
A JY&A Consulting global partner
T 64 3 366-3690, cellphone 64 21 328-869
E amanda@jya.net
Elyse Glickman, US West Coast Editor
Lucire
T 1 310 497-7157
E elyse.glickman@lucire.com
Ann Fryer, Associate Publisher (New York)
Lucire
T 1 203 979-6166
E ann.fryer@lucire.com
###