Wellington, August 7 (JY&A Media) Lucire, one of the world’s longest-running online fashion magazines, has extended its presence by going on sale in France.
   Founder and publisher Jack Yan says this is only one of two new-format arrangements readers can expect in August.
   ‘We’ve effectively had a “digital-first” strategy since we started 1997,’ he says. ‘We’re arguably more experienced in online publishing in this sector than many of our rivals. As the world shifts our way, we want to make sure readers can access Lucire in as many different digital formats as possible, and accommodate their needs.’
   The French newsstand, Scopalto, retails a downloadable version of Lucire’s issue 28 in PDF format for €5. Back issues are available for €2.
   The new edition features Denise Richards on the cover, as photographed by Andrew Matusik, as well as numerous features from Lucire’s international correspondents.
   Lucire joins numerous worldwide magazines at Scopalto, which traditionally carries European titles. Beaux Arts, Cahiers du Cinéma, Images, L’œil, and Noise are among the company Lucire is keeping at Scopalto.
   Mr Yan has also promised that Lucire would explore new global models of advertising with the new digital editions.
   As one of the few online titles to branch out into print editions, the magazine has never been shy about exploring new formats.
   Lucire’s page at Scopalto can be found at www.scopalto.com/magazine/lucire.
Images

Lucire cover, issue 28
High-resolution JPEG, 1,523 kbyte
Modelled by Denise Richards
Photographer credit: Andrew Matusik

Lucire logo (for print use)
Adobe Illustrator 9·0 EPS, 75 kbyte
Rename filename suffix to .eps after downloading
Other images available at http://jyanet.com/press/photo.htm. A username and password are required.
About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.
About JY&A Media
JY&A Media, part of Jack Yan & Associates, publishes and licenses magazines, in print and on the web, and produces other interactive content. Best known among its titles is Lucire, the fashion magazine which launched online in 1997 and spawned international print editions in 2004. An internet pioneer, it has been publishing and creating online titles since the early 1990s. More on the company can be found at http://jyanet.com/media.
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.
Contacts
Jack Yan, Publisher
Lucire
T 64 4 387-3213, F 64 4 387-3213
E jack.yan@jyanet.com
Amanda van Kuppevelt
Delineate Ltd.
A JY&A Consulting global partner
T 64 3 366-3690, cellphone 64 21 328-869
E amanda@jya.net
Elyse Glickman, US West Coast Editor
Lucire
T 1 310 497-7157
E elyse.glickman@lucire.com
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