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Jack Yan & Associates

Lucire partners with Synergy Events for Emerging Trends show at Boston Fashion Week

Wellington, September 5 (JY&A Media) Lucire has been known as a lightning rod for new talent, and is one of the media partners behind Boston Fashion Week, and its Emerging Trends 2011 Runway Show on September 24, at 8 p.m., at the Cyclorama.
   This event, with Lucire as media partner, will focus on up-and-coming international designers, allowing them to showcase their latest designs, in some cases introducing their lines to the international world.
   The event is intended to introduce fresh faces to Boston’s world of fashion, and aims to increase Boston’s reputation as an international fashion destination. The Emerging Trends 2011 Runway showcase will highlight the works of designers from Australia, Canada, Saudi Arabia, Iceland and the USA. Designers will include: American Linda Rowe Thomas, a Texan-born self-taught mother whose line creates a flexible definition of couture by allowing each wearer to highlight their own individuality through the pieces while simultaneously embodying timeless elegance and glamour; !Nu.I., brainchild of Canadian Vickie Joseph, whose fresh and funky avant-garde style fuses bright colours, haute couture and simplicity to create classical pieces attractive to all women; and Saudi Arabian Rana Al Soliman’s Rajadano, whose beautiful selection of culturally reminiscent and ethnically elegant handbags and clutches allows fashionistas everywhere the ability to add an element of global expression to their wardrobe.
   Other designers will include Maleku Jewelry (USA), Andy Jacques (USA), Kalb & Etiw (Australia), Ashley Zaba (Canada), Gardé Del Avante (Canada), Lady Baptise (Canada), WallacePlayford (Canada), Ruby Ellen Johnson (Canada), and Halldora Eydis Jonsdottir (Iceland).
   Appealing to the young and hip fashion minded community, the Emerging Trends 2011 Runway Show brings a euro-chic style to Boston. Tickets start at US$50 a person and are available at theemergingtrends.com.

Images
Lucire
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About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.

About JY&A Media
JY&A Media, part of Jack Yan & Associates, publishes and licenses magazines, in print and on the web, and produces other interactive content. Best known among its titles is Lucire, the fashion magazine which launched online in 1997 and spawned international print editions in 2004. An internet pioneer, it has been publishing and creating online titles since the early 1990s. More on the company can be found at http://jyanet.com/media.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

Contacts
Jack Yan, Publisher
Lucire
T 64 4 387-3213, F 64 4 387-3213
E jack.yan@jyanet.com

Amanda van Kuppevelt
Delineate Ltd.
A JY&A Consulting global partner
T 64 3 366-3690, cellphone 64 21 328-869
E amanda@jya.net

Elyse Glickman, US West Coast Editor
Lucire
T 1 310 497-7157
E elyse.glickman@lucire.com

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