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Advertising in a JY&A Media publication isn’t just
about the numbers, though we provide them at right. Advertising
in one gives a brand halo: CAP Online’s ethical
vision and image, backed up by articles about business honesty;
and Lucire’s global stance, covering fashion based
around merit and not big names.
Cooperation Arrangements with some companies and events (see our partners’
page) ensure still higher readership—showing what may
be possible when developing a campaign in conjunction with
your own marketing strategy. Thanks to our background, we
understand marketing strategy and fit—and because we
don’t have a dedicated sales’ staff, we won’t
pressure you to buy with us if we don’t feel there’s
a harmonious fit between our brands.
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CAP Online
The average income of the CAP Online reader is over US$40,000,
with a household income of over US$70,000. Over three quarters have
attended college; 56 per cent are college graduates with either
a bachelor's or postgraduate degree. They are typically in the communications
and computer industries.
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Viewer demographics
Gender |
| Male |
52·4% |
| Female |
47·6% |
Age |
| Under 15 |
4·8% |
| 15–24 |
23·8% |
| 25–34 |
47·6% |
| 35–44 |
14·3% |
| 45–54 |
4·8% |
| 55 and over |
4·7% |
Geographic origin of all users at CAP as at July 11,
2000 |
| North America (including all .com, .edu and .net) |
61·51% |
| Western Europe (excluding European-based .com and .net) |
14·23% |
| United Kingdom and Eire (excluding UK-based .com and .net) |
4·17% |
| Australia and New Zealand |
11·19% |
| Asia (including Middle East) |
3·01% |
| Eastern Europe |
0·44% |
| Central and South America |
1·57% |
| Africa |
0·32% |
| Rest of world |
3·56% |
For more information on demographics and rates for the Lucire
print edition, visit the custom site at www.lucire.net
or call 64 21 4-LUCIRE.
Lucire (web)
The average (median) income of the Lucire reader is c.
US$25,000, although readers come from a balance of all economic
groups. On average, Lucire readers spend between $500 and
$1,000 on garments annually. Over 45 per cent of readers are college
graduates while postgrads form 12·18 per cent. Readers come
from general consumer audiences to the fashion industry itself.
Approximately 70,000 readers read Lucire each week.
We can combine your buy with fellow members of
the Totalwoman Network,
run by our advertising affiliate Cybereps.
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Viewer demographics
Gender |
| Male |
52·4% |
| Female |
47·6% |
Individual income |
| Under $10,000 |
24·03% |
| $10,000–20,000 |
14·73% |
| $20,000–30,000 |
15·89% |
| $30,000–40,000 |
12·84% |
| $40,000–50,000 |
7·09% |
| $50,000–100,000 |
13·85% |
| Over $100,000 |
5·74% |
HHI |
| Under $20,000 |
17·6% |
| $20,000–30,000 |
15·6% |
| $30,000–40,000 |
12·4% |
| $40,000–50,000 |
10·8% |
| $50,000–75,000 |
16·8% |
| $75,000–100,000 |
10·8% |
| $100,000–250,000 |
14·4% |
| Over $250,000 |
1·6% |
Age |
| Under 15 |
0·3% |
| 15–24 |
31·9% |
| 25–34 |
33·7% |
| 35–44 |
19·7% |
| 45–54 |
10·8% |
| 55 and over |
3·6% |
Geographic origin of users at Lucire in 2002 |
| North America |
57·70% |
| Western Europe |
20·53% |
| Australia and New Zealand |
9·46% |
| Asia |
3·90% |
| Central and South America |
2·06% |
| Eastern Europe |
1·56% |
| Middle East |
1·15% |
| Africa |
3·64% |
Rates |
| Skyscraper ads ROS (160 × 600) |
$60 CPM |
| Mini-tower ads ROS (120 × 240) |
$50 CPM |
| Top banner ads ROS (468 × 60) |
$30 CPM |
| Side boxes ROS (125 × 125 boxes) |
$20 CPM |
| Side boxes ROS (120 × 60 boxes) |
$10 CPM |
| Side buttons ROS (88 × 31boxes) |
$5 CPM |
ROS = run of site, as opposed to specific sub-sections.
Please enquire with JY&A Media for specific sub-section arrangements.
All prices in US dollars.
Other regular sizes being sold are 336 × 280, 120 ×
150, 125 × 400 and 120 × 450. Some are arranged via
Cybereps, others directly
by JY&A Media. Contact us for details.
Other specials are available, including pop-up
boxes, sweepstakes, interstitials and frames (where a part of a
web page is dedicated to your advertisement, illustrated below in
one for L’Oréal Paris). Production charges extra.
Email advertising
Lucire Updates has 9,000 registered subscribers, with a strict
anti-spamming policy. Banners are available in these publications,
released every c. 10–14 days.
Cross-media buys
Although Lucire TV is still in production, we welcome enquiries.
In addition, Lucire has numerous arrangements with partner
publications which will permit print-and-web buys in some countries.
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