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What is interactive
television?
Interactive television is where the viewer gets to send information
back to the broadcaster. It is two-way, instead of one-way.
JY&A Media is currently developing Lucire
TV, an interactive series that is based around the story
of Lucire, blending it with the stories the magazine
staff covers. The stories also appear online at Lucire’s
web site—not unusual, since Lucire staff members
are already accustomed to having readers suggest stories and
acting on their suggestions.
The concept includes getting viewers to
choose stories and Lucire staff in different parts
of the globe proceed to investigate them.
Because of our ethical stance, one of the
issues we are dealing with is how to make the most of our
Lucire properties without invading consumers’
privacy.
Presently, JY&A Media seeks partners
for this venture. Lucire TV is in post-production in
California after its footage was shot in New Zealand by Jason
Moon.
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