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When a fashion magazine publisher runs for mayor, the events are a little different

Wellington, New Zealand, July 25 (JY&A Media) Lucire publisher Jack Yan is running for Mayor of Wellington, New Zealand, and in typical fashion, he’s called upon friends and colleagues to hold an event that’ll please fashionistas.
   The event, which benefited his mayoral campaign as well as cancer charity CanTeen, saw Lucire fashion editor Sopheak Seng and Arcana Imperii fashion producer James Butters produce an installation at Soi, a scenic restaurant at Greta Pt, Wellington.
   Guests were invited to get their photographs taken with the models, who were represented by Kirsty Bunny Management and wearing spring–summer 2013–14 designs from Falvé, Noa Noa, and Lemonade on the Lawn. There were ‘Back Jack for Mayor of Wellington’ and ‘Jack Yan’ signs, with the producers planning on the photographs to go viral.
   Wellington make-up and hair studio Dollybird provided touch-ups for anyone needing them before they had their photographs taken.
   Mr Yan, who founded Lucire in 1997 as New Zealand’s first online commercial fashion magazine, and who instigated its later print edition, is pushing his business and creative credentials as part of his political campaign.
   On the night he also emphasized his experience in international business, and says that a 21st-century mayor must be someone who can work across borders, to create city-to-city relationships.
   ‘We’re part of the global economy, and the global economy is driven today by the largest 40 cities in the world, the C40,’ he said. ‘If we need a mayor in 2013 and beyond who will be able to bridge cultures and be an advocate for Wellington, then I believe I am that man. When you speak more languages than all your rivals put together, it’s a start.’
   Lucire will continue with Mr Yan as publisher if he is elected mayor, with a small change in its support staff.
   Since April he had collected endorsements locally and internationally, including from former three-term mayor Sir Michael Fowler, Xero co-founder Hamish Edwards, eco-model Summer Rayne Oakes and jeweller Claudia Jaffe.
   In 2010, Mr Yan’s first mayoral bid saw him net 12 per cent of the vote, well above any poll that was published leading up to the election.
   Soi served canapés, while sponsors Invivo Wines, Perrier and Zumwohl served drinks.
   A live auction helmed by Grant Cederwall of Tommy’s topped the evening off, with items sponsored by Spicy Thai Design, Miniscus, Fashion Marketing Ltd., Soi, Ultra Shoes, Tory & KO., Go to Martinborough, The Cattlestop Martinborough Retreat, Voon, Stalex, Beaute Rituelle, Inspia Creative, and Forever Young Hairdressing.
   Jennifer Hamilton performed live music, while Tanya Carr-Smith MCed the night.
Note to editors
This release may be viewed online at
Photographs by Alissa Corbett can be downloaded from this Dropbox link: (and should be credited to her).
   They also appear at Jack Yan’s campaign page at:
Jack Yan
Publicity shot for Jack Yan’s mayoral campaign (2013)
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Photographed by Mikhail Ruzhanskiy

Back Jack 2013 mayoral fund-raiser at Soi: Jack Yan with models from Kirsty Bunny Management (2013)
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Photographed by Alissa Corbett

Back Jack 2013 mayoral fund-raiser at Soi: Jack Yan with Rhonda Grant and Pamela Baron-Archer (2013)
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Photographed by Alissa Corbett

Back Jack 2013 mayoral fund-raiser at Soi: Jack Yan with guests (2013)
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Photographed by Alissa Corbett
Additional images may be downloaded from
About Jack Yan
Jack Yan founded Jack Yan & Associates (, one of the world’s first virtual firms, in 1987, operating internationally. Among his company’s interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire. He writes on topics, ranging from branding and business responsibility to fashion and typography, in numerous publications and journals worldwide and is a regular international speaker. He serves on the editorial board for The Journal of Brand Management. He has authored or co-authored numerous books, including Beyond Branding, Typography and Branding and, most recently, Nation Branding: Country Concepts and Cases. His personal site is at He is a director of the Medinge Group (, a think-tank in Sweden devoted to cutting-edge branding. He was one of the parties behind the successful bid for Miss Sweden in 2003 for Panos Emporio, and is general counsel of the Miss New Zealand Consortium, the New Zealand licensee for Miss Universe. Since 2006, he has been a mentor with Business Mentors New Zealand. In 2013, he announced his second bid for the mayoralty in Wellington, New Zealand, after netting 12 per cent of the vote on his first attempt.
Jack Yan
T 64 4 387-3213
Hamish McConnochie
Campaign Media Manager
C 64 27 772-4391
Leana Keen
Associate Editor, London