CAP Online

[The story behind the Renault Clio campaign]

The use of national characteristics has worked wonders for Publicis' campaign for the Renault Clio, writes Jack Yan

This article first appeared in CAP, Autumn 1995. Photo originally courtesy Autoworld and Publicis UK for CAP

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1 First page
2 Campaign Success
3 National Front
4 Estelle


Copyright ©1995-7 by Jack Yan & Associates. All rights reserved. All trademarks are the properties of their respective owners and may be subject to protection in certain jurisdictions. 'Designature', 'CAP' and 'CAP Online' are the properties of Jack Yan & Associates. Email us here.

The author would like to thank Ms Fiona Love of Publicis Ltd., and the editor of Renault UK's customer magazine, Autoworld for their earlier assistance in this article in CAP magazine.