FIRST ON THE 'NET
![[The story behind the Renault Clio campaign]](a07.gif)
The use of national characteristics has worked wonders for Publicis' campaign for the Renault Clio, writes Jack Yan
This article first appeared in CAP, Autumn 1995. Photo originally courtesy Autoworld and Publicis UK for CAP
First
page
Campaign
Success
National
Front
Estelle
Copyright ©1995-7 by Jack
Yan & Associates. All rights reserved. All trademarks are the properties
of their respective owners and may be subject to protection in certain jurisdictions.
'Designature', 'CAP' and 'CAP Online' are the properties of
Jack Yan & Associates. Email us here.
The author would like to thank Ms Fiona Love of Publicis Ltd., and the
editor of Renault UK's customer magazine, Autoworld for their earlier
assistance in this article in CAP magazine.