For immediate release JY&A
T 1 609 651-4340
Jack Yan, Publisher
T 64 4 387-3213, F 64 4 387-3213
Magazine publishing powerhouses and reading advocates team to
inspire schools to join global magazine recycling initiative for
Childrens Magazine Month and San Francisco
kindergarteners are catalyst for first-ever worldwide campaign to
recycle millions of magazines to new readers by Earth Day
Princeton, NJ, October 11 (JY&A
Media) Education, literacy, and magazine leaders are
marking the sixth anniversary of Children's Magazine Month this
October by mobilizing teachers, librarians, and schoolchildren,
worldwide, to organize KinderHarvest magazine recycling projects
to collect millions of magazines for new readers.
The magazines recycled by school children in their
classrooms and school libraries will be given to other children
and families in nearby homeless and domestic violence shelters,
and to food pantries for distribution inside bags of groceries.
Local organizers will create and decorate KinderHarvest bins from
recycled boxes, and post stories and photographs about their magazine
recycling projects online at childmagmonth.org.
The project will grow throughout the school year,
culminating with a tally of the number of magazines recycled to
new readers on Earth Day 2008.
The international magazine harvest for literacy
has been given an early boost by Dr Alfredo Quiñones-Hinojosa,
a former migrant farm worker who graduated from Harvard Medical
School and is now a leading neurosurgeon and brain cancer researcher
at Johns Hopkins University Medical Center. Dr Quiñones will
help to inspire students in his hometown of Baltimore and across
the globe to organize KinderHarvest collections.
Children's Magazine Month assembles 200,000-plus magazine and
reading leaders to reach for common goals
Building an international coalition of magazine, reading, and community
stakeholders to reach common recycling and literacy objectives has
been made possible by this year's celebration of Children's Magazine
Month, which was inaugurated by the Association
of Educational Publishers (AEP), and is co-managed by the Magazine
Publishers Family Literacy Project (MagazineLiteracy.org).
The idea of celebrating Children's Magazine Month
has brought together an influential group of magazine and reading
leaders with the connections and clout to mobilize a massive recycling
campaign for child and family literacy, worldwide. Along with the
AEP and MagazineLiteracy.org, the group spearheading the project
includes the International Reading Association, the Magazine Publishers
of America, the American Association of School Librarians, Get Caught
Reading, and the International Federation of the Periodical Press
(FIPP). The groups will engage their well over 200,000 members to
help change the world, one magazine at a time.
MagazineLiteracy.org is the first and only global,
magazine industry-wide organization dedicated to promoting child
and family literacy. We have created a first-ever international
collaboration of magazine and literacy leaders, and are so pleased
to be kicking off with the personal commitment and inspiring leadership
provided by Dr Quiñones, said John Mennell, Founding
Director of MagazineLiteracy.org and co-manager of Children's Magazine
This global campaign combines recycling
and literacy awareness to breathe a second life into the magazines
we enjoy. Our KinderHarvest programme collects wonderful magazines
and puts them into the hands, homes, and hearts of children and
families who want to learn and love to read. It's like food gleaning,
where humanitarians gather crops in the field to feed the hungry.
Except, this harvest gleans magazines to feed children and families
hungry to read and succeed, recycling the magazines we all love
to meet local literacy needs, he said.
Founded in 1895, the AEP represents over 400 educational
publishers. KinderHarvest combines the three Rs of education
with the three Rs of recycling to promote the three Rs of magazine
literacy: read, recycle and reuse," said
Charlene Gaynor, CEO of AEP.
We created Children's Magazine Month to
underscore and to celebrate that we each have our own favourite
memories reading children's magazines and to inspire a new generation
of young readers whose own dreams take flight out of wonderful magazine
pages. KinderHarvest creates an easy opportunity for one child or
family to share the joy of reading magazines with another child,
and for one classroom or school to help another get reading materials,
With 90,000 members in more than 100 countries,
the International Reading Association is a long-time supporter of
Children's Magazine Month and promotes reading and literacy, worldwide.
KinderHarvest gives children a chance to share what they like
to read with others, which is something adults do all the time.
It also offers opportunities for communities to support literacy
in a way that highlights the importance of reading outside of school.
We know that children who read more, read better. KinderHarvest
will give many children that chance, notes Linda Gambrell,
president of the International Reading Association and Clemson University
Established in 1919, the Magazine Publishers of
America (MPA) represents more than 240 domestic publishing companies
and more than 80 international companies. This year, the MPA launched
an industry-wide campaign to encourage consumers to recycle their
magazines. What fortuitous timing. The KinderHarvest magazine
recycling project is completely aligned with Magazine Publishers
of America's current industry-wide effort to encourage consumers
to reduce waste, reuse resources and recycle magazines. We wholeheartedly
support the Children's Magazine Month initiative to give magazines
new life by putting them in the hands of children and families in
need, said Nina Link, President and CEO of MPA.
There are over 90,000 school libraries in the
US alone. Members of the American Association of School Librarians
are at the heart of inspiring new readers and will help to plant
the seed for KinderHarvest in schools across the US. Children's
magazines offer something for every studentfrom the most reluctant
to the most voracious reader, said Julie Walker, Executive
Director of the group.
Get Caught Reading brings celebrities and literacy
leaders together to focus attention on the power of children's reading.
We're pleased to support sister programmes that encourage
the pleasures of reading with children of all ages, and the importance
of literacy is a critical message we all universally share,
said Tina Jordan, Vice President at the Association of American
Publishers. The core of Get Caught Reading encourages children
to escape into the wonderland of creativity with reading, with celebrities
sharing with them their love of reading with the campaign, utilized
by teachers, booksellers, and librarians at their events nationwide,
Founded in 1925 and representing more than 110,000
magazine titles, as well as national magazine associations and other
stakeholders in more than 55 countries, FIPP is taking this year's
Children's Magazine Month celebration to magazine publishers and
consumers across the globe. It's a wonderful initiative,
said FIPP President and CEO, Donald D. Kummerfeld. We support
the efforts of our members in the US and all over the world to promote
magazines and literacy. This programme does an incredible thing
by making magazines available to those who wouldn't otherwise have
Earth Day magazine recycling by a classroom of San Francisco
kindergarteners inspires worldwide school drive
When Ron Buchanan's kindergarten students at the Creative Arts Charter
School in San Francisco organized the first classroom KinderHarvest
magazine recycling drive, they did not know they were planting a
seed that will now be spread to grow in schools around the globe.
Their KinderHarvest magazine collection was organized before the
end of the last school year to celebrate Earth Day and help others,
collecting hundreds of magazines for homeless children and families.
KinderHarvest drives are starting at schools near Boston, New York
City, Springfield, Ill., and other locations, with outreach happening
on every continent across the globe.
Katie Simmons, a Boston magazine literacy organizer
has already collected over a thousand magazines for new readers
in eight local literacy programmes, including Anthony, a boy in
a homeless shelter who now reads to his sister and mom. Katie has
begun to reach out to teachers, students, and parents to organize
KinderHarvest magazine recycling drives in schools to help other
homeless kids and families.
Schools are also encouraged to support reading
in early learning and after-school programmes, and other nearby
classrooms that need reading materials. Vicki Hall, a librarian
for five Springfield, Ill. schools is organizing a KinderHarvest
collection to stock their library shelves with magazines.
Organizing a KinderHarvest magazine collection
in a school or library involves four simple steps:
(a) find local literacy needs;
(b) decorate collection bins made from recycled
(c) collect magazines from family and friends;
(d) deliver magazines to local literacy programmes.
The recycling can continue year-round. Stories
and photos from schools will be posted on the Children's Magazine
Month website. For more details about getting started, visit <http://childmagmonth.org>.
Auras Design of Silver Spring, Md. is providing
creative services for the global KinderHarvest project. Auras, founded
by Bob Sugar in 1983, is a leading provider of editorial design
and marketing communications services to magazine publishers, and
recently launched FPO, a magazine for the industry's own
Jack Yan & Associates,
founder of the Lucire global
fashion magazine, and long-time supporter of MagazineLiteracy.org,
is spearheading international public relations and marketing services
for the KinderHarvest campaign. This initiative combines all
the things we stand for: helping the next generation and helping
our planet, and doing it on a global scale, says Jack Yan,
CEO of Jack Yan & Associates and publisher of Lucire.
I'm amazed at the good work MagazineLiteracy.org does and
how the organization brings so many groups together for positive
change, he added.
Mint Advertising of Branchburg, NJ is developing
a public service (PSA) display advertising campaign for MagazineLiteracy.org
promoting how magazine readers can support literacy needs in their
Knowledge Marketing of Plymouth, Minn. is providing
the campaign with an integrated suite of touch point solutions.
The KinderHarvest recycling project is hosted
by ThinkHost on a web server powered by renewable wind and sun energy.
Images for this release may be downloaded at <http://jya.net/071010pr0.htm>.
The Magazine Publishers Family Literacy Project (http://MagazineLiteracy.org/)
helps kids learn to read and build their self-esteem by organizing
collaborative magazine industry, business and community partnerships
that provide much needed magazines to schools, and community literacy
programs. The project strives to unleash the awesome potential of
children’s magazines as a powerful literacy resource for kids and
families. MagazineLiteracy.org manages Children’s Magazine Month
each October with the Association of Educational Publishers (http://edpress.org).
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates
and subject to protection in certain jurisdictions. All other trade
marks are the properties of their respective owners and are only
used in a descriptive fashion without any intention to infringe.