For immediate release Lucire LLC

Contacts: Jack Yan, Publisher (Wellington) Lucire T 64 4 387-3213, F 64 4 387-3213 E jack.yan@jyanet.com	Nikola McCarthy, Advertising Manager (Auckland) Lucire T 64 21 4-LUCIRE (458-2473) E nikola.mccarthy@lucire.com
Ann Fryer, Associate Publisher (New York) Lucire T 1 203 979-6166 E ann.fryer@lucire.com	Summer Rayne Oakes, Acting Editor (New York) Lucire E summerrayne.oakes@lucire.com

Tesla Roadster is Lucire’s ‘Car to Be Seen in’ for ’07

Wellington and New York, January 29 (JY&A Media) The Tesla Roadster, the innovative all-electric sports car from San Carlos, Calif.-based Tesla Motors, has been named Lucire's 'Car to Be Seen in' for 2007.
   Lucire, an international fashion magazine headquartered in New Zealand, recognizes not only the Roadster's environmental claims, but how it suits a globally minded and fashionable woman of 2007.
   'Lucire readers are always a step ahead,' says publisher Jack Yan. 'The Tesla Roadster is the sort of vehicle they would drive in order to express their early-adopting nature.
   'This year, we finally have a car that not only embodies style, but one which is totally in line with the values of Lucire.'
   The print article about the announcement appears in the next issue (number 22) of Lucire, although the online version is already live at lucire.com/2007/0121ll0.shtml.
   While a "regular" fashion magazine, Lucire is the first fashion partner of the United Nations Environment Programme (UNEP), an arrangement that dates from 2003.
   The Tesla Roadster has been one of the most talked-about vehicles of 2006. Deliveries of the electric-powered, California-developed sports car begin in summer 2007. It was developed by an international team based in the US, Britain and the Republic of China.
   In 2000, Lucire announced its first Car to Be Seen in for the following year, the Audi A4 Avant. It was chosen as a backlash to the popularity of the SUV.
   Subsequent years have seen cars from Peugeots to Aston Martins chosen. Despite the environmental focus, the Toyota Prius has never scooped the top award, though it has been a finalist.

Images
Images for this release may be downloaded at <http://jya.net/070123pr0.htm>.

About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn two national print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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