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Jack Yan & Associates

Mayoral candidate Jack Yan calls for new Cuba Street park

Wellington, May 27 (JY&A Media) Wellington City mayoral candidate Jack Yan says if he is elected, he will move to see the establishment of a new inner-city park on Cuba Street.
   The Wellington City Council’s 2012–22 long-term plan budgets for NZ$3·2 million to be spent on new inner-city park space and Mr Yan proposes that the money be spent on Cuba Street.
   ‘Ideally, I would like to see Council invest in a new park on the present Wilson car park next to Swan Lane on Cuba Street.
   ‘The site receives a large amount of sun and Cuba Street has high foot traffic. There is also a large number of apartment buildings in the area, with further developments, such as the INK Apartments on Ghuznee Street planned. It’s a natural fit.
   ‘A park space here will make Cuba Street an even more attractive destination. This will help bring businesses back to the street, which have been turned away through earthquake strengthening concerns.’
   Mr Yan says that the space will also encourage greater collaboration between Wellingtonians, who will find it a useful meeting-place.
   He says if elected later this year, he will work energetically with other councillors to direct officers to evaluate this and other sites for an inner city park.
   Mr Yan says it is part of a longer-term revitalization plan that he envisions for the Cuba Quarter, which he believes has great technological and development potential.
   ‘It’s been a while since a new inner city green space has been created and during this time, the inner city population has continued to rise. Inner city residents, workers and visitors, all need somewhere outdoors where they can relax.’

Summary
• Mayoral candidate Jack Yan says he will move to see the Council construct a new inner-city park on the Wilson car park site on Swan Lane and Cuba Street.
• WCC has already budgeted NZ$3·2 million for a new park
• Mr Yan believes construction of a park on Cuba Street will help reverse the trend on Cuba Street of businesses moving elsewhere.
• WCC’s capital value for the site is NZ$1¼ million

Images
Images for this release may be downloaded from http://jyanet.com/press/photo.htm.

About Jack Yan
Jack Yan founded Jack Yan & Associates (http://jya.net), one of the world’s first virtual firms, in 1987, operating internationally. Among his company’s interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire. He writes on topics, ranging from branding and business responsibility to fashion and typography, in numerous publications and journals worldwide and is a regular international speaker. He serves on the editorial board for The Journal of Brand Management. He has authored or co-authored numerous books, including Beyond Branding, Typography and Branding and, most recently, Nation Branding: Country Concepts and Cases. His personal site is at jackyan.com. He is a director of the Medinge Group (http://medinge.org), a think-tank in Sweden devoted to cutting-edge branding. He was one of the parties behind the successful bid for Miss Sweden in 2003 for Panos Emporio, and is general counsel of the Miss New Zealand Consortium, the New Zealand licensee for Miss Universe. Since 2006, he has been a mentor with Business Mentors New Zealand. In 2013, he announced his second bid for the mayoralty in Wellington, New Zealand, after netting 12 per cent of the vote on his first attempt.

Contacts
Jack Yan
T 64 4 387-3213
E jack.yan@jyanet.com

Hamish McConnochie
Campaign Media Manager
C 64 27 772-4391
E hamish@jackyanformayor.org

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