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Yan: ‘Carry on globalizing’, CAP Online, October 18, 2001.
Yan: ‘Brands transcend economics (and The Economist)', CAP Online, September 25, 2001.
Yan: 'The moral globalist', CAP Online, May 2, 2001.
Yan: 'Online branding: an antipodean experience', CAP Online, October 19, 2001.
Yan: 'The business of identity', CAP Online, vol. 4, no. 3, spring 2000.
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
National Image Jaffe and Nebenzahl: National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect. København: Copenhagen Business School Press 2001.
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China and the WTO Panitchpakdi and Clifford: China and the WTO: How China's Entry is Going to Affect You and the Future of World Trade. New York: John Wiley & Sons 2001.
The Chinese Negotiating Style Pye: The Chinese Negotiating Style. Westport, Conn.: Greenwood Publishing 1992.
Service Management and Marketing Grönroos: Service Management and Marketing: a Customer Relationship Management Approach, 2nd Edition. New York: John Wiley & Sons 2000.
No Logo by Naomi Klein Klein: No Logo: Taking Aim at the Brand Bullies. New York: Picador 2000.
Culture Jam, from the creator of Adbusters Lasn: Culture Jam: How to Reverse America's Suicidal Consumer Binge—and Why We Must. New York: Quill 2000.

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