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References
‘Online branding: an antipodean experience’ (summary), CAP Online, March 17 , 2001.
Kim, Ling, Lee and Park (eds.): Human Society and the Internet: Internet-related Socioeconomic Issues. Berlin: Springer-Verlag 2001.
Yan: 'The moral globalist', CAP Online, May 2, 2001.
Branding Travis and Branson: Emotional Branding: How Successful Brands Gain the Irrational Edge. Roseville, Calif.: Prima Publishing 2000.
Liane Sebastian's book Sebastian: Digital Design Business Practices, 3rd ed. New York: Allworth Press 2001.

 
   
Copyright ©2001 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. 'Online branding: an antipodean experience' full paper copyright ©2001 by Springer-Verlag. Published in CAP Online with permission.