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References
Yan: ‘Brands transcend economics (and The Economist)', CAP Online, September 25, 2001.
Yan: 'The moral globalist', CAP Online, May 2, 2001.
Golden Arches East Watson (ed.): Golden Arches East: McDonald’s in East Asia. Stanford: Stanford University Press 1998.
Jihad v. McWorld Barber: Jihad v. McWorld: How Globalism and Tribalism Are Shaping the World. New York: Ballentine Books 1995.
McDonald's: behind the Arches Love: McDonald’s: behind the Arches. New York: Bantam 1995.

 
   
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