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References
Official euro site
European Central Bank
Yan: ‘Branding in the early 2000s: the new forces at work’, CAP Online, October 18, 2001.
Yan: ‘Brands transcend economics (and The Economist)', CAP Online, September 25, 2001.
Yan: 'The business of identity', CAP Online, vol. 4, no. 3, spring 2000.
What drives currency markets: after the Euro Kettell: What Drives Currency Markets: After the Euro. London: Financial Times–Prentice Hall 2000.
$36
The euro for Europe Promeuro (ed.): The Euro for Europe: from National Currencies to the European Currency. London: B. T. Batsford Ltd. 2001.
$11·96
From gold to euro Spahn: From Gold to Euro: on Monetary Theory and the History of Currency Systems. Berlin: Springer-Verlag 2001.
$59·95
Understanding the euro Duff (ed.): Understanding the Euro. London: Kogan Page 1999.
$19·95
National Image Jaffe and Nebenzahl: National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect. København: Copenhagen Business School Press 2001.
$19·60 (save $8·40)
Trading in the global currency markets Luca: Trading in the Global Currency Markets. Paramus, NJ: Prentice Hall Press 2000.
$19·95

 
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