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References
Detective Marketing—official site
Yan: ‘Branding in the 2000s: the new forces at work’, CAP Online, December 11, 2001.
Yan: 'The moral globalist', CAP Online, May 2, 2001.
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
Service Management and Marketing Grönroos: Service Management and Marketing: a Customer Relationship Management Approach, 2nd Edition. New York: John Wiley & Sons 2000.
$55
Jay Conrad Levinson Levinson, Godin and Rubin: The Guerrilla Marketing Handbook. Boston: Houghton Mifflin 1995.
No Logo by Naomi Klein Klein: No Logo: Taking Aim at the Brand Bullies. New York: Picador 2000.
$13·60
Culture Jam, from the creator of Adbusters Lasn: Culture Jam: How to Reverse America's Suicidal Consumer Binge—and Why We Must. New York: Quill 2000.
$10·40
Levinson Levinson: The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century. Boston: Mariner Books 1998.
Levinson Levinson and Rubin: Guerrilla Marketing for the Home-based Business. Boston: Mariner Books 1995.

 
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