For immediate release JY&A
JY&A Consulting rebrands New Zealand Computer Society
Wellington, August 26 (JY&A
Media) The rebrand for NZCS,
the New Zealand Computer Society, launched this week. JY&A Consulting,
part of Jack Yan & Associates, is the consultancy behind the
The rebrand marks a shift in NZCS’s purpose, direction
and strategy. The organization has placed a greater emphasis on
creating, recognizing and growing information and communication
technology (ICT) as a true profession as part of the shift.
JY&A Consulting helped NZCS define its brand with
the concept of advancement, whether it is the careers of
ICT professionals, education, computing skills or professionalism
itself. NZCS has numerous stakeholders and audiences, including
the ICT industry and sector, government, academia and the general
Jack Yan, CEO of Jack Yan & Associates, oversaw
the rebrand. ‘NZCS’s new brand was interesting because of the many
audiences it had to target. The question we had to answer before
we even committed to doing the visuals was, What ties its
internal strategy and all its audiences together? Working
with NZCS, we centred on the concept of advancement.’
Mr Yan describes the rebranding process as one of the
most satisfying in his 22-year career. ‘NZCS’s Paul Matthews is
one of the best CEOs we had to deal with. He’s one of the few who
offered some great suggestions, to the point of producing some mock-ups
‘He’s also the first Kiwi client who often finished
work later than I did—and since I stop at 2.30 a.m., that’s a tough
record to beat.’
NZCS CEO Paul Matthews was very pleased with the results
of the rebranding. ‘Jack [Yan] and his team spent a huge amount
of time at the start of the project actually listening to what we
were trying to achieve, and gained a great understanding of our
organization and its culture before pen ever touched paper,’ Mr
‘As a result, they’ve captured and aligned the branding
change to the wider changes within our organization to create a
congruent and aligned brand strategy which actually reflects and
communicates our purpose and direction. We couldn’t ask for better,’
As well as the internal changes to NZCS and its repositioning
as a society for the ICT profession and its professionals, the external
branding uses a simple palette of black, gold and silver. The gold
is repeated on the NZCS ITCP sub-brand, signalling a gold
standard for the ITCP certification programme. The sub-brand
also features a globe symbol, designed by Tanya Sooksombatisatian.
The typefaces chosen are PMN Caecilia and Avenir. A
custom design was considering during development, but Mr Yan says
he is delighted by the client’s final choice.
‘Caecilia has a sense of modernity without losing tradition,
and it’s in keeping with the idea of advancement,’ he says. Avenir
complements Caecilia for the tagline.
Images for this release may be downloaded at <http://jya.net/090825pr0.htm>.
About JY&A Consulting
JY&A Consulting (http://jya.net/consulting)
is part of Jack Yan & Associates, an independent global communications
company founded in 1987. With representation in Wellington, Christchurch,
New York, San Francisco, London, Stockholm, Milano and Jerusalem,
JY&A Consulting tailors solutions using researched business
principles, based around the organization’s vision and identity.
The company specializes in identity, branding, marketing strategy
and global strategy. Its clients have included small businesses,
non-profit organizations and Fortune 500 companies.
NZCS is the professional body of ICT professionals in New Zealand,
and works hard on behalf of our profession and the sector as a whole.
NZCS works with ICT professionals, government, the industry and
the community to increase the professionalism and expertise of those
working in the ICT sector (and hence the professional standing and
reputation of our profession).
Society representatives also actively represent the
profession and the sector on many different policy and standards-setting
boards across NZ and the world.
Our members are typically those that place a high priority
on professionalism in the delivery of ICT solutions and have committed
to improving the standards of the ICT industry. Professional membership
of the Society requires a proven dedication to professionalism plus
a combination of education and experience, plus a commitment to
the Society's Code of Ethics.
The NZCS also works closely with a number of international
collaborative organizations such as the IFIP and SEARCC, as well
as our kindred societies across the globe (including the ACS, BCS,
ACM, CIPS, and IEEE Computer Societies).
Notes to editors
All trade marks are the properties of their respective owners and
are only used in a descriptive fashion without any intention to