For immediate release JY&A Media

Contacts: Jack Yan, Publisher (Wellington) Lucire T 64 4 387-3213, F 64 4 387-3213 E jack.yan@jyanet.com	Ann Fryer, Associate Publisher (New York) Lucire T 1 203 979-6166 E ann.fryer@lucire.com
Simone Knol, Editor, web edition Lucire T 44 7876 701-505 E simone.knol@lucire.com	Elyse Glickman, US West Coast Editor Lucire T 1 310 497-7157 E elyse.glickman@lucire.com

Lucire launches biggest issue; Zinio customers get 180 pp. in ‘Publisher’s Cut’

New York and Wellington, October 3 (JY&A Media) Complementing the current “biggest issue ever” of Lucire is a special edition for US customers downloading from Zinio, the digital magazine delivery service (www.zinio.com).
    In association with Zinio's Australian outpost, Only Digital, Lucire's 24th retail print issue contains extended coverage, notably photography by Douglas Rimington and Camille Sanson. Zinio customers see a digital replica of the print edition, complete with turning pages, but with the additional content.
    ‘Sometimes, artistically you want more pages, but you're limited by printing budgets,’ says publisher Jack Yan. ‘By creating an extra digital edition with 16 more pages, we've created a “Publisher's Cut” where we can show off more of the photography that makes Lucire great.’
    Extra photography was inserted, notably, into Sylvia Giles's investigation into imagery and age in fashion, where some of Mr Rimington's images now run full-page. Additionally, Mr Yan's interview with singer–songwriter Laural Barrett, the reigning Miss New Zealand, features an additional two pages by Ms Sanson.
    Other stories, such as the 9 pp. profile on young designers, Ride with the Devil’s Caleigh Cheung on pole dancing, a brief encounter with designer Tadashi Shoji, a special on new models, and shopping in Sydney with author Tara Moss are identical to the print edition’s.
    Mr Yan says he plans to continue special editions for the US market. The special edition is available via Zinio at www.zinio.com at the same price as the print magazine, but without the postage from New Zealand.
    It is a year of internet-based "extras" from Lucire, which relaunched its reader forum and belatedly introduced a blog to its website this year.

Images
Images for this release may be downloaded at <http://jya.net/070927pr0.htm>.

About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn two national print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

###