1 Attending the Medinge Group, as at August
29, 2003. Left to right (back row): Stanley Moss, Luke Nicholson,
Tim Kitchin, Thomas Gad, Nicholas Ind, Ian Ryder, Sicco van Gelder, (foreground:)
Jack Yan, John Moore, Anette Rosencreutz, Anne-Marie Hovstadius. Not
pictured: Malcolm Allan, Simon Anholt, Julie Anixter, Brice Auckenthaler,
John Caswell, Niclas Ljungberg, Chris Macrae, Denzil J. Meyers, Alan Mitchell
for JPEG, 933 kbyte).
2 Cover of Beyond Branding: How the New Values
of Transparency and Integrity Are Changing the World of Brands (click
here for PDF, 192 kbyte).
3 Chapter 1 of Beyond Branding, written
by Nicholas Ind (click
here for PDF, 91 kbyte).
For immediate release JY&A
Sicco van Gelder
Brand Meta & Placebrands
Voorhoeve Contactancy & Stichting Nederland
| Jack Yan, CEO
Jack Yan & Associates
T 64 4 387-3213, F 64 4 387-3213
Beyond Branding event in Amsterdam: New Year, new values
Amsterdam, January 2 (JY&A
Media) The next Medinge Group think-tank gathering in Amsterdam,
the Netherlands, will see an inspiration session tied
in to the new brand book, Beyond Branding:How the New Values
of Transparency and Integrity Are Changing the World of Brands
(Kogan Page, October 2003).
Hosted by Medinge Group member Sicco van Gelder
and two colleagues based in the Netherlands, Jolanda Holwerda en
Anne-Marie Voorhoeve, the Open Space-format event will be held at
Hotel Arena, ‘s-Gravesandestraat 51, Amsterdam, on January 15, 6·30
The new book, dealing with how more humanity and
transparency can be put into businesses through branding, forms
the basis of the evenings discussions.
A large number of Beyond Brandings
writers and other members of this top-level international think-tank
will be present to share their thoughts and ideas. A number of Dutch
confrères have been asked to shed their lights on the arguments
made in Beyond Branding and have been invited to debate their
thinking with the authors.
Max Havelaar, recently elected by the Medinge
Group as a ‘Top Brand with a Conscience’, will also share its experiences
at the event.
This inspirational event is expected to reveal
new concepts for business and is tipped by the authors to demonstrate
how Beyond Branding can be implemented in businesses worldwide.
||Start of the evening
Introduction by Nicholas Ind, editor of Beyond Branding
Branding at Max Havelaar, Top Brand with a Conscience
Open Space session with the authors of Beyond Branding
||Drinks and a chance to network
Please register before January 10, 2004 at email@example.com.
Images for this release may be downloaded from <http://jya.net/0102pr0.htm>.
About the Medinge Group
The Medinge Group is a top-level think tank of brand professionals
who meet annually to exchange ideas about theory, strategy and trends
in international branding. The group meets in August at Medinge,
Sweden and in January at an alternative European location.
The Medinge Group strives to influence businesses
from insideand outsideto become more human, and more
humane. The group believes it possible to accelerate change across
enterprises and societies by acting on principles of compassionate
The Groups web site can be found at www.medinge.org.
About Beyond Branding
Edited by branding consultant and leading author Nicholas Ind, Beyond
Branding: How the New Values of Transparency and Integrity Are Changing
the World of Brands is a collective viewpoint of the brand managers,
consultants, writers and thinkers who assemble each summer in Medinge,
Sweden to discuss the future of branding.
Its authors are well-known in the profession:
Nicholas Ind, Denzil Meyers, Alan Mitchell, Simon Anholt, Sicco
van Gelder, Tim Kitchin, Chris Macrae, John Moore, John Caswell,
Ian Ryder, Julie Anixter, Thomas Gad, Jack Yan, and Malcolm Allan.
The anti-globalisation movement has developed
into the scourge of governments and bodies such as the WTO. Naomi
Klein´s No Logo book has garnered interest around the world.
And most profoundly the succession of financial scandals has led
many to question the standards of corporations. This has led to
the perception among many that brands are manipulative and demeaning.
The authors position amidst all this questioning
is that branding is neither inherently good or evil. This book aims
to show that branding can benefit employees and customers and investors,
but only if managers re-think their fundamental assumptions about
brands and marketing. This is an humanistic approach that stresses
the need to develop new standards for the way businesses are managed
wherever they operate in the world.
The book was published by Kogan Page of London
in late October 2003. The web site is at <http://www.beyond-branding.com>.
Notes to editors
The JY&A three-stroke logo is a trademark of Jack Yan &
Associates and is subject to protection in certain jurisdictions.
All trademarks are the properties of their respective owners and
are used in a descriptive fashion without any intention to infringe.
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