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Posts from — August 2012

Swedish author Stefan Engeseth heads to New Zealand for Marketing Today conference

Stockholm and Wellington, August 27 (JY&A Media) Stefan Engeseth, the well known Swedish marketing author, will head to New Zealand for the Marketing Association’s Marketing Today conference in Auckland, to be held on September 18 and 19 (www.marketing.org.nz/Category?Action=View&Category_id=136).
   His latest book, Sharkonomics, has been praised by marketing experts worldwide, including Prof Philip Kotler, who called it ‘A stimulating read!’ and Brian Solis, who says the book helps companies thrive in ‘adventurous economic waters.’
   Taking his inspiration from how sharks have survived for 420 million years, Mr Engeseth’s latest book looks at various attack strategies that can be used in business, as well as how organizations can defend themselves. His talk at the conference will be based around his latest title, where he not only researched the theory behind sharks, but where he literally swam with them in South Africa.
   ‘Sharks have always fascinated me, and I knew there was something special we could learn from them in business,’ says Mr Engeseth. ‘If we could apply their behavioural traits, we can create some practical business strategies.’
   Mr Engeseth will appear on day one of the conference with Angela Sanchez, Caroline Squire, Dom Quin, Chris Caiger and Geoff Matthews.
   For two weeks prior, Mr Engeseth will be in Wellington, where he will meet up with his long-time collaborator and friend Jack Yan, who is also scheduled to speak at the conference on the same day, in a session dealing with marketing issues.
   Mr Yan met Mr Engeseth in 2002 after the release of the Swedish author’s Detective Marketing, his first English-language book. Since then, with Mr Yan’s work in Sweden and at the Medinge Group marketing think-tank, he has helped edit some of Mr Engeseth’s works.
   ‘It’ll be a great opportunity to return the favour on the many times Stefan fixed me up with marketing and speaking gigs in Sweden, as well as playing host to me while in Stockholm,’ said Mr Yan. ‘New Zealand will finally get a chance to experience the innovative and out-of-the-box thinking that makes Stefan such a sought-after speaker in Scandinavia and, indeed, around the world.’
   This is Mr Engeseth’s first visit to Australasia, after having spoken throughout Europe, in the US, the UAE, India, and Singapore.
Notes to editors
Interviews are welcome. Stefan Engeseth will spend September 6–15 in Wellington and September 16–19 in Auckland.
   All trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.
Stefan Engeseth
Stefan Engeseth
JPEG, 386 kbyte
Photographer credit: Thomas Svensson
Jack Yan and 2007 Audi Allroad
Jack Yan
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Photographer credit: Douglas Rimington
About Sharkonomics
Take a bite of this new book at www.sharkonomics.com. For more information, videos and book samples go to www.sharkonomics.com. Sharkonomics: How to Attack Market Leaders is published in April 2012 by Marshall Cavendish, priced in the UK at £10·99. It is sold in all good bookshops globally as well as via Amazon.co.uk and Amazon.com.
About Stefan Engeseth
Stefan Engeseth is one of Europe’s most creative business thinkers and a top-ranked speaker. This is his fourth book. He is also a consultant and CEO of Detective Marketing.
About Jack Yan
Jack Yan founded Jack Yan & Associates (http://jya.net), one of the world’s first virtual firms, in 1987. His company is based or represented in over a dozen countries worldwide. Among his company’s interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire. He writes on topics, ranging from branding and business responsibility to fashion and typography, in numerous publications worldwide and is a regular international speaker. His personal site is at jackyan.com, and features a highly regarded blog. He is a director of the Medinge Group (http://medinge.org), a think-tank in Sweden devoted to cutting-edge branding. In 2010, he ran a strong but unsuccessful campaign for Mayor of Wellington, New Zealand.
Jack Yan, CEO
Jack Yan & Associates
T 64 4 387-3213, F 64 4 387-3213
E jack.yan@jyanet.com
Stefan Engeseth, CEO
Detective Marketing
T 46 8 651-44-54
E stefan.engeseth@jyanet.com
Amanda Dolheguy, Director
Delineate Ltd.
T 64 3 366-3690, cellphone 64 21 328-869
E amanda@jya.net

August 23, 2012   1 Comment

Lucire débuts on French newsstand Scopalto

Wellington, August 7 (JY&A Media) Lucire, one of the world’s longest-running online fashion magazines, has extended its presence by going on sale in France.
   Founder and publisher Jack Yan says this is only one of two new-format arrangements readers can expect in August.
   ‘We’ve effectively had a “digital-first” strategy since we started 1997,’ he says. ‘We’re arguably more experienced in online publishing in this sector than many of our rivals. As the world shifts our way, we want to make sure readers can access Lucire in as many different digital formats as possible, and accommodate their needs.’
   The French newsstand, Scopalto, retails a downloadable version of Lucire’s issue 28 in PDF format for €5. Back issues are available for €2.
   The new edition features Denise Richards on the cover, as photographed by Andrew Matusik, as well as numerous features from Lucire’s international correspondents.
   Lucire joins numerous worldwide magazines at Scopalto, which traditionally carries European titles. Beaux Arts, Cahiers du Cinéma, Images, L’œil, and Noise are among the company Lucire is keeping at Scopalto.
   Mr Yan has also promised that Lucire would explore new global models of advertising with the new digital editions.
   As one of the few online titles to branch out into print editions, the magazine has never been shy about exploring new formats.
   Lucire’s page at Scopalto can be found at www.scopalto.com/magazine/lucire.
Click here to download image of Lucire cover
Lucire cover, issue 28
High-resolution JPEG, 1,523 kbyte
Modelled by Denise Richards
Photographer credit: Andrew Matusik
Lucire logo (for print use)
Adobe Illustrator 9·0 EPS, 75 kbyte
Rename filename suffix to .eps after downloading
Other images available at http://jyanet.com/press/photo.htm. A username and password are required.
About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.
About JY&A Media
JY&A Media, part of Jack Yan & Associates, publishes and licenses magazines, in print and on the web, and produces other interactive content. Best known among its titles is Lucire, the fashion magazine which launched online in 1997 and spawned international print editions in 2004. An internet pioneer, it has been publishing and creating online titles since the early 1990s. More on the company can be found at http://jyanet.com/media.
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.
Jack Yan, Publisher
T 64 4 387-3213, F 64 4 387-3213
E jack.yan@jyanet.com
Amanda van Kuppevelt
Delineate Ltd.
A JY&A Consulting global partner
T 64 3 366-3690, cellphone 64 21 328-869
E amanda@jya.net
Elyse Glickman, US West Coast Editor
T 1 310 497-7157
E elyse.glickman@lucire.com

August 6, 2012   1 Comment