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JY&A Consulting  

Our clients
Clients our team members have served include Accenture, Akamai, AMX Communications, Atair, Barclays, Basten Greenhill Andrews, BrightIdea.com, the British Standards Institute, BT, Converse, Cosmopolitan Cosmetics, Deutsche Bank, Diesel Jeans, Electricity Corp. of New Zealand, Ford Motor Company, the Hillary Commission, Insyte, Knight Ridder, Levi's, Manchester United, Merrill Lynch, Natcoll, the National Bank of New Zealand, the Nursing Trust, Osram, Proxicom, the Really Useful Group plc, Reebok, Renault, Reuters, Santa Barbara Bank & Trust, Shimano, Simply Postage, Sprint PCS, the Swedish Post, Time Warner, Twentieth Century-Fox, Unilever, UNICEF, USA Today, Willis Corroon and the Woolwich. Between JY&AC and its affiliated firms, this is a partial but still impressive list. We're not necessarily referring to tiny bits of their annual budgets, but work that has helped give value to their organizations. Even competitors have come to us for help.
   For details of companies we've served in your industry, contact us. We've only scratched the surface of our clientèle, which comprises a range from small businesses (even local schools) to Fortune 500™ companies.


Covering the spectrum: practice areas
Suazion: Volvo S60
Debi Hall: Barclays
Diesel–Bruce Springsteen – Andrew Cross Jennifer Springgay: Lloyds Bank plc
Amanda Dolheguy: Wizard of Oz for ACMN
Stefan Engeseth: Øresund Bridge

Suazion’s PR work for Volvo; Debi Hall: Barclays ID guidelines; Bruce Springsteen endorsement of Diesel by Andrew J. Cross; Jennifer Springgay created National Bank publications; The Wizard of Oz outdoor advertising, by Amanda Dolheguy; Øresund Bridge linking Sweden and Denmark—Stefan Engeseth was on the consulate's reference group.

JY&AC practice areas
Individual areas will be expanded upon as this site is updated. We deal with these areas in the context of branding, marketing strategy and global strategy.

Marketing and branding strategy for automotive retail and NPD, including tying branding to automotive design; projecting consumer behaviour; public relations

Banking and finance
Branding and rebranding for commercial banking, insurance, diversified financial institutions

Business development and organizational change
Organizational behaviour issues, integration and development of new corporate culture, mergers and acquisitions

Consumer behaviour
Image effects on consumers, tracking studies, formal academic research

Country image
Country-of-origin effects, how image impacts on product perception and brand; national branding programme issues

All sectors including film, television, video, CD-ROM, new media and new technological impact, including WAP, cellular technologies

Fashion and lifestyle
Fashion labels and brand extensions; brand creation; promotion and advertising; full-service marketing communications including events and environmental design

Globalization including its effects on domestic markets
Adapting global strategies; how host countries will receive global marketing and branding efforts; consumer perceptions of marketing and branding

Global strategy
Globalization; keeping global strategies on track without developing resentment from local markets; promoting an entrepreneurial spirit and corporate citizenship in global organizations; marketing analyses to ensure global decision-making in different markets; game theory

Through our partner firm 01 Patents Ltd., a range of intellectual property legal services

Marketing research and statistical analyses
Academically rigorous MR, statistics and modelling; projections, backing up marketing theory with hard data and analyses

Marketing strategy
Development of vision programmes, competitive research, formulation of strategy, milestone development, implementation with market orientation and branding emphasis; programme release, tracking studies; electronic marketing issues

Media and publishing
Serving online and offline media, including television, print, web publishing, leveraging brands across media, diversification, cross-media strategies, best practice for online ventures and how to create cross-media model to be inclusive of new media and their audiences

Non-governmental and non-profit
Includes organizations that have unconventional commercial structures, how to overcome credibility gap, increasing awareness of brands, application of commercial theories without losing the organization’s true aims

Organizational leadership
Incorporating branding into vision setting and vision programmes, dealing with future customers, handling internal issues with branding, leadership in a varied and rapidly changing world

Product design, innovation and NPD
The development of products that are consistent with the branding philosophy, vision and image, looking at NPD holistically

Future technologies, impact of new entrants, individual tools such as cellular phones, text messaging

Issues of state management, privatization, marketing to new consumers, M&A, rebranding, culture change to face new realities, with emphasis on branding and new media