The modern branding environment
Branding has been used as a buzzword too often. Let's remove
the doubt as to what it is.
First, branding is powerful. Only the execution
of some high-profile brands has been botched, just as we've predicted
Based on 50 years of literature and our own input,
branding is the methods in which the organization communicates,
symbolizes and differentiates itself to audiences.
It sounds simple, but it can be a herculean task.
The last thing you need is a bunch of consultants who come in with
their own bureaucracy.
JY&A Consulting brings the same level of expertise
you'd expect from a larger organization without the red tape.
We communicate with team members focused on your
project, and not to middle managers obsessed with administration.
We are free from jargon, but topped up with integrity.
We were the company that said branding would reach
a more ethical and moral stage. We were a virtual organization from
1987. We published our research into what makes successful cross-media
brands in the 21st century.
We've correctly anticipated branding developments
for a long time.
Today, companies have to adjust to a new reality
that their brands affect consumers. Consumers are becoming smarter,
knowing more about the organizations that they deal with.
Consumers demand trust and ethics. That can be
communicated through the brand and through a workable long-term
marketing strategy that our group outlines.