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References
CAP Online 2003 Engeseth: One: a Consumer Revolution for Business. London: Cyan 2005, 224 pp.
CAP Online Ind (ed.): Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands. London: Kogan Page 2005, 254 pp. (paperback). Buy from Amazon.co.uk
CAP Online Anholt: Brand America: the Mother of All Brands. London: Cyan Communications 2005, 192 pp.

 
   
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