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References
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Captains of Industry
CAP Online Ind (ed.): Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands. London: Kogan Page 2005, 254 pp. (paperback) £14·99 Buy from Amazon.co.uk
CAP Online Anholt: Brand America: the Mother of All Brands. London: Cyan Communications 2005, 192 pp. $9·71 (save $3·24)
CAP Online 2003 Levinson: Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits. Boston: Houghton Mifflin 2003, 208 pp. $11·20 (save $2·80).
CAP Online 2003 Goldsmith: Viral Marketing: Get Your Audience to Do Your Marketing for You. London: Financial Times Management 2002, 130 pp. $20·14 (save $10·38)

 
   
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