Ind (ed.): Beyond Branding: How the New Values of
Transparency and Integrity Are Changing the World of Brands. London:
Kogan Page 2003. (Click
here for UK orders; below for US advance orders)
Anholt: Brand New Justice: the Upside of Global
Branding. Woburn, Mass.: Butterworth-Heinemann 2003.
Van Gelder: Global Brand Strategy: Unlocking Brand
Potential Across Countries, Cultures and Markets. London: Kogan
Page 2003, 288 pp. £17·50 (save £7·50).
Click
here for UK orders.
Kitchen (ed.): The Future of Marketing: Critical
21st Century Perspectives. London: Palgrave Macmillan 2003, 224
pp. $29 (save $43·50)
Ind: Living the Brand: How to Transform Every Member
of Your Organization into a Brand Champion, 2nd ed. London: Kogan
Page 2004, 288 pp.