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Beyond Branding
Read our review of Beyond Branding
Read our review of Brand New Justice
CAP Online Ind (ed.): Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands. London: Kogan Page 2003. (Click here for UK orders; below for US advance orders)
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003.
CAP Online 2003 Van Gelder: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets. London: Kogan Page 2003, 288 pp. £17·50 (save £7·50). Click here for UK orders.
CAP Online 2003 Kitchen (ed.): The Future of Marketing: Critical 21st Century Perspectives. London: Palgrave Macmillan 2003, 224 pp. $29 (save $43·50)
CAP Online Ind: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion, 2nd ed. London: Kogan Page 2004, 288 pp.

TopCopyright ©2003 by JY&A Media, a division of Jack Yan & Associates. All rights reserved.
Book prices correct at time of publication.