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References
CAP Online 2003 Levinson: Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits. Boston: Mariner Books 2003, 188 pp. $11·20 (save $2·80)
CAP Online Gladwell: The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little Brown & Co. 2000, 279 pp. $17·47 (save $7·48)
CAP Online Ind (ed.): Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands. London: Kogan Page 2003. (Click here for UK orders; below for US advance orders)
CAP Online Ind: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion, 2nd ed. London: Kogan Page 2004, 288 pp.

 
   
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