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CAP Online: ‘Carry on globalizing’ (October 18, 2001)
CAP Online: ‘Brands transcend economics (and The Economist)’ (September 5, 2001)
CAP Online Wreden: FusionBranding: How to Forge Your Brand for the Future. Atlanta: Accountability Press 2002, 390 pp. $29·95
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth–Heinemann 2003, 179 pp. $34·99
CAP Online Bedbury: A Brand New World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Viking Press 2002, 288 pp. $17·47 (save $7·48)
CAP Online Morgan, Pritchard and Pride (eds.): Destination Branding, Creating the Unique Destination Proposition. Oxford: Butterworth–Heinemann 2002, 224 pp. $36·99

TopCopyright ©2003 by Nick Wreden. Edits and layout copyright ©2003 by JY&A Media, a division of Jack Yan & Associates. All rights reserved.
Book prices correct at time of publication.