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References
Chitnis: ‘What’s wrong with Yahoo!?’, AtulChitnis.net, September 9, 2002, diary entry
King: ‘Is Yahoo!’s CEO the right guy for the job?’, Business 2·0, October 2002
Parker: ‘Yahoo! CEO: usage up “dramatically”’, Internet News, January 7, 2003
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003.
CAP Online Bedbury: A Brand New World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Viking Press 2002, 288 pp. $17·47 (save $7·48)
CAP Online Mathews and Wacker: The Deviant’s Advantage: How Fringe Ideas Create Mass Markets. New York: Crown Business Publications 2002, 288 pp. $18·17 (save $7·78)
CAP Online 2003 Millard: Channel Analysis: the Key to Share Price Prediction. New York: John Wiley & Son Ltd. 1997, 212 pp. $70

 
   
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