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References
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003.
CAP Online Mathews and Wacker: The Deviant’s Advantage: How Fringe Ideas Create Mass Markets. New York: Crown Business Publications 2002, 288 pp. $18·17 (save $7·78)
CAP Online 2003 Wacker, Taylor and Means: The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business. New York: HarperBusiness. 2000, 254 pp. $18·20 (save $7·80)
CAP Online Bedbury: A Brand New World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Viking Press 2002, 288 pp. $17·47 (save $7·48)

 
   
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