JY&A Consulting

Above: The ‘Frukost’ advertisement is part of ICA’s savon populaire in Sweden, focusing on the adventures of a family

 

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References
JY&A Consulting
CAP Online: ‘The brand manifesto’ (September 9, 2002)
Brandchannel: ‘ICA: on location’ (March 31, 2003)
CAP Online: ‘Carry on globalizing’ (October 18, 2001)
CAP Online: ‘The moral globalist’ (May 2, 2001)
Detective Marketing official site, including free trial book
For press and review copies: email stefan.engeseth@jyanet.com
ICA advertisement archive
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003, 192 pp. $34·99, £24·99
CAP Online Mathews and Wacker: The Deviant’s Advantage: How Fringe Ideas Create Mass Markets. New York: Crown Business Publications 2002, 288 pp. $18·17 (save $7·78)

 
   
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