JY&A Consulting

Above: Saab's 9-3 at the North American International Auto Show. (Photo: Meredyth Lewis/JY&A Media)

 

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References
Detective Marketing official site, including free trial book
For press and review copies: email stefan.engeseth@jyanet.com
Saab global site
CAP Online: ‘Ten tips to becoming more creative’ (February 5, 2002)
CAP Online review: Detective Marketing (December 15)
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
National Image Jaffe and Nebenzahl: National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect. København: Copenhagen Business School Press 2001.
$19·60 (save $8·40)
CAP Online Mathews and Wacker: The Deviant’s Advantage: How Fringe Ideas Create Mass Markets. New York: Crown Business Publications 2002, 288 pp. $18·17 (save $7·78)
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003. (To be published)

 
   
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Book prices correct at time of publication.