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Above: Saab's 9-3 at the North American International Auto
Show. (Photo: Meredyth Lewis/JY&A Media) |
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References
Detective Marketing
official site, including free trial book
For press and review copies: email stefan.engeseth @ jyanet.com
Saab global site
CAP Online: Ten
tips to becoming more creative (February 5, 2002)
CAP Online
review: Detective Marketing (December 15)
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