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References
CAP Online Anholt: Brand New Justice: the Upside of Global Branding. Woburn, Mass.: Butterworth-Heinemann 2003. (To be published)
CAP Online Bedbury: A Brand New World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Viking Press 2002, 288 pp. $17·47 (save $7·48)
CAP Online 2003 Millard: Channel Analysis: the Key to Share Price Prediction. New York: John Wiley & Son Ltd. 1997, 212 pp. $70

 
   
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