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References
Yan: ‘Redefining Mercury’, CAP Online, February 6, 2002
Yan: ‘Carry on globalizing’, CAP Online, October 18, 2001.
Yan: ‘Brands transcend economics (and The Economist)', CAP Online, September 25, 2001.
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
Volkswagen Kiley: Getting the Bugs out: the Rise, Fall, and Comeback of Volkswagen in America. New York: John Wiley & Sons 2001. $19·56 (save $8·39)
Ford Mustang Ilaria (ed.): Ford Mustang Ads: the Marketing of America's Ponycar. Montville, NJ: HI-Tech Software 1999. CD-ROM. $19·95
Emotional branding Gobe and Zyman: Emotional Branding: the New Paradigm for Connecting Brands to People. New York: Allworth 2001.
$17·46 (save $7·49)
Emotional branding Travis: Emotional Branding: How Successful Brands Gain the Irrational Edge. Roseville, Calif.: Prima Publishing 2000.
$19·56 (save $8·39)

 
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