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References
Yan: ‘Branding in the 2000s: the new forces at work’, CAP Online, December 11, 2001.
Yan: ‘Carry on globalizing’, CAP Online, October 18, 2001.
Yan: ‘Brands transcend economics (and The Economist)', CAP Online, September 25, 2001.
Yan: 'The moral globalist', CAP Online, May 2, 2001.
Detective Marketing official site, including free trial book
CAP Online 2002 Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
Globalization Syndrome, The Mittleman: The Globalization Syndrome. Princeton 2000.
$18·95
One Market under God Frank: One Market under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy. New York: Doubleday 2000.
$18·20 (save $7·80)
No Logo by Naomi Klein Klein: No Logo: Taking Aim at the Brand Bullies. New York: Picador 2000.
$13·60
Culture Jam, from the creator of Adbusters Lasn: Culture Jam: How to Reverse America's Suicidal Consumer Binge—and Why We Must. New York: Quill 2000.
$10·40

 
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