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References
Mercury
Lincoln
Ford Motor Company
Ford Motor Company careers: our company
Woman Motorist: Jan Klug biography
Automotive News
National Image Jaffe and Nebenzahl: National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect. København: Copenhagen Business School Press 2001.
$19·60 (save $8·40)
Mercury Muscle Cars Newhardt: Mercury Muscle Cars. Osceola, Wisc.: Motorbooks International 2002. $16·06 (save $6·89)
Volkswagen Kiley: Getting the Bugs out: the Rise, Fall, and Comeback of Volkswagen in America. New York: John Wiley & Sons 2001. $19·56 (save $8·39)
Ford Mustang Ilaria (ed.): Ford Mustang Ads: the Marketing of America's Ponycar. Montville, NJ: HI-Tech Software 1999. CD-ROM. $19·95
Emotional branding Gobe and Zyman: Emotional Branding: the New Paradigm for Connecting Brands to People. New York: Allworth 2001.
$17·46 (save $7·49)
Emotional branding Travis: Emotional Branding: How Successful Brands Gain the Irrational Edge. Roseville, Calif.: Prima Publishing 2000.
$19·56 (save $8·39)

 
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