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References
Detective Marketing official site, including free trial book
For press and review copies: email stefan.engeseth@jyanet.com
CAP Online review: Detective Marketing (December 15)
Detective Marketing Engeseth: Detective Marketing. Stockholm: Stefan Engeseth Publishing 2001.
$12·55
National Image Jaffe and Nebenzahl: National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect. København: Copenhagen Business School Press 2001.
$19·60 (save $8·40)
Business side of creativity Foote: The Business Side of Creativity: the Complete Guide for Running a Graphic Design or Communications Business. New York: W. W. Norton & Co. 2002.
$20·96 (save $8·99)
Creativity in PR Green: Creativity in Public Relations, 2nd ed. London: Kogan Page Ltd. 2001.
No Logo by Naomi Klein Klein: No Logo: Taking Aim at the Brand Bullies. New York: Picador 2000.
$13·60
Culture Jam, from the creator of Adbusters Lasn: Culture Jam: How to Reverse America's Suicidal Consumer Binge—and Why We Must. New York: Quill 2000.
$10·40

 
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