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Mazda's woes reflected in boxy designs (June 1999)
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Which Ford where?
June 1, 1999
For readers completely baffled by what Ford compact was sold where in our previous article, here's CAP's attempt to sort it all out
| 1970s | Rear-wheel-drive Escort Mk I and II (right) sold outside all North American markets, based on Anglo-German design dating back to 1968; with the exception of Brazil, where the Renault-derived Corcel and Corcel II are the small-car mainstays |
1980 | Launch of Ford Laser, a facelifted and rebadged front-wheel-drive Mazda Familia/323/GLC with a reverse-slant Mk V Taunus-/Cortina-like nose. The car shared development with the European and American Escort/Lynx (Erika). Australian Laser S has colour-keyed wheel covers and stripes. Three-, four- and five-door models in both ranges |
1981 | Launch of Meteor in Australian market, essentially the four-door Laser with a slightly different grille |
1982 | Facelift for Laser to a sloped grille; similar enhancements to Familia/323 with smaller headlights and tidied appearance |
1985 | All-new models, but along the same lines. Different sheetmetal for three- and five-door (right) Laser but four-door, wagon and cabriolet are rebadged Mazda Familia/323s. Meteor nameplate dropped. Ford facelifts Escort in Europe |
1988 | Launch of Mercury Tracer for American market, built in Mexico using Laser design. Facelift for Familia/323 and Laser. Laser TX3i sports model has a unique nose, with four round headlamps |
1989 | Much-delayed Ford/Mercury Capri (SA30), built in Australia, released, based around 323 components. Final model year for Ford Corcel/Del Ray in Brazil, to be replaced by Escort |
1990 | New Familia/323, each variant (three-, four-, and five-door) with different sheetmetal. American-designed Escort/Tracer on new 323 platform, sold in Asia-Pacific markets by Ford as the Laser. Unlike Mazda, common sheetmetal where possible amongst Ford models; in three- (above right), four- and five-door versions. Wagon continues from 1985 platform, except in North America where a new model débuts along with others, making a full range. Ford of Europe goes with its own separate Escort, heavily criticized by the press for lacklustre dynamics. South Africa continues with 1985-based model, badged as Laser and Tracer, but latter model would later adopt 323 bodyshell |
1992 | First series of revisions, plus facelift to Ford Escort in Europe to meet press attacks, taking the car to Mk VI; revisions also to 1990-launched Mazda 323 and facelift for Laser |
1995 | Familia/323 spawns more versions, including the Lantis, a sporty four-door hardtop and five-door coupé, both exported, plus 323 three-door coupé on short-wheelbase platform and four-door (also called Protégé). Platform grows: only 10 mm short of Toyota Camry's wheelbase. Laser three-door is on shorter wheelbase with grille reminiscent of Ford's Taurus (rounded headlamps); four-door is 323 with new front and rear. Five-door is unique; designed by Australian designers from B pillar back (above right), still sold in parts of Asia at time of writing as the Lynx. Wagon continues for non-North American markets from 1985, but deleted for 1996. European Escort facelifted and revised for 1995 |
1997 | New Familia/323 three-door (323P) with conventional hatchback to replace coupé; Ford deletes Laser coupé. Remaining Lasers facelifted (right). North American Escort/Tracer launched; different from Laser and continues on earlier platform. Wagon has a new grille but is essentially the same as before |
1998 | New Familia/323, with pruning of models. Now four- and five-door models while three-door continues from '96. Laser four- and five-door designed for Asia-Pacific with different front and rear sections, but centre is identical (as in 1980) (above right). No wagon (as in 1980). Ford of Europe launches Focus as three-, four- and five-door sedans and a five-door wagon - an entirely different model, despite speculation earlier in the decade that it would spawn a Mazda. Launch of the Escort ZX2, a two-door coupé for North America, on earlier 323 platform |
1999 | Ford Focus (right), already European Car of the Year, launches for 2000 model year in North America to replace Escort, but no five-door hatchback. The 1985 Mazda 323 lives on: Ford's South African lineup includes a rebadged version called the Tonic (an entry-level model), and a pickup in the VW Caddy mould called the Bantam |
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