30 Years of ItalDesign: the cars of Giorgio Giugiaro
Continuing our celebration of ItalDesign's 30 Years, we look at Giugiaro's cars which made history
G I U G I A R O is credited with designing some of the best-selling cars in the world. He is responsible for much of the creative process, enjoying designing the exterior, while other parts are left to employees. He began the "folded paper" era of the 1970s, where cars took on sharp edges, like the Lotus Esprit, Volkswagen Golf, Hyundai Pony and the Lancia Delta. That the Golf, now in its fourth incarnation, is a rounded-off and modernized version of his original is testament to how the proportions were right back in the late 1960s, when he first prepared it. Much the same applies to the Lancia Delta.
One can track the trends of automotive design over the past three decades and continue to find Giugiaro at the forefront. He began the trend toward taller cars, in a quest for more interior room, in 1979. Fiat's Panda and Uno reflect this philosophy. In these cases, ItalDesign collaborated successfully with the resources of Fiat. He also began the
The first product of the "folded paper school of design" was first shown as a potential production car in the form of the Lotus Esprit in 1972
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minivan craze in 1978, by designing an MPV, the Megagamma, on Lancia Gamma mechanicals, and thus inspiring the Nissan Prairie - the first of the modern MPVs in 1981 - the Chrysler T-115 (Dodge Caravan and Plymouth Voyager) and the Renault Éspace. And his cars began to go round round just as others were catching up: the Isuzu Piazza, first seen as a show car in 1979.
There is more to automotive design than roundness and squareness. Today, with more advanced body-pressing techniques and innovations in the shapes of car lights and other components, Giugiaro combines elegance with practicality. The Fiat Punto is distinctively Italian with subtle design cues that set it apart from other superminis - with the exception, perhaps, of his own 1993 Seat Ibiza; in the Far East, the Daewoo Leganza, inspired by his earlier Jaguar Kensington concept, lends a presence hitherto absent from the Korean chaebol's Opel-based Nexia, Cielo and Espero models. Some years earlier his Toyota Aristo and Lexus GS 300 did the same for the Japanese giant's luxury division. At the very top end, the EB 112 sedan for the now-defunct Bugatti shows how Giugiaro was able to combine limousine luxury with a powerful chassis and motor, in a form which to some is less awkward than the extravagant EB 110 coupé by his contemporary, Marcello Gandini.
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Giugiaro's designs
Asterisk denotes production model
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At Bertone
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1960
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Alfa Romeo 2000/2600 Sprint*
Ferrari 250 GT Bertone
Gordon Keeble GT*
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1961
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ASA 1000 Coupé*
Aston Martin DB4 GT Jet
BMW 3200 CS*
Maserati 5000 GT Bertone
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1962
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Alfa Romeo 2000 Spring
Ferrari 250 GT Bertone
Iso Rivolta 330/340 GT*
Simca 1000/1200 S Coupé*
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1963
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Alfa Romeo 2600 HS
Alfa Romeo Giulia GT*
Chevrolet Corvair Testudo
Iso Grifo*
Mazda Luce 1000/1500
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1964
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Alfa Romeo Giulia Sport Special
ASA 1000 Spider
Bizzarrini GT Strada*
Innocenti 186 GT
Iso Grifo Spider
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1965
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Fiat 850 Spider*
Fiat Abarth 1000 OTR
Ford Mustang Automobile Quarterly
Mazda Luce 1500/1800*
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At Ghia
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1966
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Fiat 850 Vanessa
Isuzu 117 Coupé*
Maserati Ghibli*
De Tomaso 2000 Competizione
De Tomaso Pampero
De Tomaso Mangusta*
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1967
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Fiat Dino*
Iso Rivolta Fidia
Oldsmobile Tornado Thor
Rowan Elettrica
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1968
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Maserati Ghibli Spider*
De Tomaso Mangusta Spider
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At ItalDesign
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Bizzarrini Manta
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1969
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Abarth 1600 Coupé
Alfa Romeo 33/2 Iguana
Suzuki Carry L40/L40V*
Suzuki Microutilitaria
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1970
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Volkswagen-Porsche Tapiro
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1971
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Alfa Romeo Alfasud* (pictured)
Alfa Romeo Alfasud Caimano
Maserati Bora*
Volkswagen Karmann Cheetah
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1972
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Lotus Esprit*
Maserati Boomerang
Maserati Merak*
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1973
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Audi Karmann Asso di Picche
Volkswagen Passat*
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1974
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Alfa Romeo Alfetta GT/GTV*
Hyundai Pony*
Hyundai Pony Coupé
Maserati Coupé 2+2
Medici I
Volkswagen Golf/Rabbit*
Volkswagen Scirocco*
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1976
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Alfa Romeo Alfasud Sprint*
Alfa Romeo New York Taxi
BMW Karmann Asso di Quadri
Maserati Quattroporte*
Medici II
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1978
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Audi 80/4000*
BMW M1*
Lancia Megagamma
M8
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1979
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Isuzu Asso di Fiori (later 1981 Isuzu Piazza*)
Lancia Delta* (pictured)
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1980
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Fiat Panda*
Fiat Panda Offroader
Fiat Panda 4x4 Strip
Morris Ital*
Medusa
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1981
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De Lorean DMC 12*
Isuzu Piazza*
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1982
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Capsula
Lamborghini Marco Polo
Lancia Orca
Lancia Prisma*
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1983
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Fiat Uno*
Hyundai Stellar*
Renault Gabbiano
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1984
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Isuzu/Holden Gemini/Chevrolet Spectrum*
Isuzu Gemini Coupé
Lancia Thema*
Lotus Etna
Marlin
Maya
Saab 9000*
Seat Ibiza*
Together
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1985
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Fiat Croma*
Fiat Duna/Premio*
Fiat Duna Weekend*
Hyundai Pony Excel*
Hyundai Presto*
Maya II ES
Maya II EM
Seat Malaga*
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1986
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Machimoto
Oldsmobile Incas
Orbit
Renault 21/Medallion*
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1987
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AMC/Eagle Premier/Dodge Monaco*
Yugo Florida*
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1988
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Asgard
Aspid
Aztec
Hyundai Sonata*
Renault 19*
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1989
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Seat Proto T
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1990
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Bugatti ID 90
Jaguar Kensington
Seat Proto C
Seat Proto TL
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1991
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Nazca C2
Nazca M12
Seat Toledo*
Subaru Alcyone/SVX* (pictured)
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1992
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Biga
Columbus
Fiat Cinquecento ItalDesign
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1993
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Bugatti EB 112
Fiat Cinquecento Lucciola
Fiat Punto*
Fiat Punto Cabriolet*
Lexus GS 300/Toyota Aristo*
Nazca C2 Spider
Seat Cordoba/Volkswagen Polo Classic*
Seat Ibiza II*
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1994
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Firepoint
Lexus Landau
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1995
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Daewoo Bucrane
Lamborghini Calá
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1997
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Alfa Romeo Scighera
Daewoo Leganza (pictured)*
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