Lucire It's about being yourself
ItalDesign: 30 Years
One of the greatest automotive designers in Italy, if not the world, celebrates three decades of independence and creating some of the world's most driven automobiles
W E M A Y as well have called this the Anniversary Issue of CAP, with the number of companies - including our own - which celebrated one milestone or another over the last few months. Turning to Italy, one of the most famous design companies turns 30 this week.
After a successful period at Bertone, under the guiding hand of the late Nuccio Bertone where he designed the Iso Grifo and the Alfa Romeo Giulia GT, he was offered the position of CEO of Ghia's ufficio tecnico e stile, where the De Tomaso Mangusta and Maserati Ghibli were designed. A breach of contract by Alessandro de Tomaso, who had purchased Ghia, saw Giugiaro leave to set up his own company, Ital Styling, in 1967. The company was incorporated with the partners in February 1968.
The designer believes that the renderings are impractical. In an interview with Autocar, Giugiaro told reporter Luca Ciferri, 'I see a lot of renderings from young students from the main design centres of the world. They have very bright ideas, they make these perspective drawings which are fantastic, but it is obvious from them that there is very little function.' Even the aggressive Lamborghini Calá concept of 1996 was designed to package mechanicals and chassis supplied by the sports car manufacturer. It is a realistic approach which realizes that 'the large-scale car industry has always been the domain of the engineers, who with their economical, structural and functional calculations became the real architects. Over the years, we creators have managed to get a bigger slice of the decisional cake regarding shape. I matured through the understanding that cars are objects to be composed and through the consequent study of the architecture of the composition.'
ItalDesign today is divided into 30 divisions, including a manufacturing consultancy which can implement everything from styling to sub-assembly engineering and experimental machining. The company employes 750 people, with 200 CAS-CAD-CAE and CAM workstations on site and the capability of producing one body per week, complete with chassis and trim. A Californian branch has recently opened, with a staff of 30.
Despite directly influencing the shape of automobiles we drive today, Giugiaro does not see himself as having done anything special. He believes that, like a street-sweeper (his example), we are all part of humanity. His distinction is that he has done his undeniable best.
Copyright ©1998 by Jack Yan & Associates and JY&A Media. All rights reserved. 'Designature', the JY&A three-stroke logo, 'CAP' and 'CAP Online' are properties of Jack Yan & Associates and may be subject to protection in certain jurisdictions. Quoted or sourced material are copyrighted to their respective owners. Your feedback is welcome.