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For immediate release JY&A
Media
No brand confusion expected from Jaguar, Land Rover sale to Tata
Business as usual for Land Rover, Jaguar brands,
says international consultant
Wellington and London, March 27 (JY&A Media)
Branding expert and fashion magazine publisher Jack Yan, who co-authored
Beyond Branding and serves as a director at the
Medinge Group think-tank, says that he foresees no problems
with the Jaguar and Land Rover brands now that they are under the
Tata Group of India.
‘There has been some fear-mongering among some
quarters, but it’ll be business as usual for Jaguar and Land
Rover,’ he says. ‘If anything, the current marketing push
will get stronger because the brands’ futures are assured.’
Mr Yan says that on the front end, little will change
about either brand, and no advertisements will go out with ‘Jaguar—a
division of the Tata Group’.
He says that fashion-label mergers are a better sign
of how Tata will handle Jaguar and Land Rover than earlier automotive
tie-ups such as BMW–Rover or DaimlerChrysler.
‘You don’t see Alexander McQueen or Chanel
or any of the European fashion brands proclaim ownership by LVMH
or Gucci. They continue an illusion of independence,’ he says.
Among his interests, Mr Yan publishes Lucire,
an international fashion magazine
that has print editions on three continents.
‘When it comes to the luxury sphere you will
see brands treated with more reverence. Bugatti, Lamborghini and
Bentley are owned by Volkswagen, and Rolls-Royce by BMW, and that
is more likely going to be Tata’s approach.’
Tata’s acquisition of Corus is also an example
of how the Indian company understands brands, says Mr Yan. ‘They
left that brand alone, and they’ll leave these new ones alone.’
He says the brand to watch won’t be Land Rover
or Jaguar, but Rover, which is believed to be part of the $2 billion
acquisition.
‘Tata made cars for Rover once, and they may
see potential to sell the Indica V3 and other models under this
brand,’ he says.
In January, Mr Yan said that the objections to Tata
ownership by some dealers were caused by their not understanding
their consumers in a globalized world.
Images
Images for this release may be downloaded at <http://jya.net/080326pr0.htm>.
About Jack Yan
Jack Yan founded Jack Yan & Associates (http://jya.net),
one of the world’s first virtual firms, in 1987. His company is
based or represented in over a dozen countries worldwide. Among
his company’s interests are business consulting, imaging, software
and media, including the fashion magazine brand Lucire.
He writes on topics, ranging from branding and business responsibility
to fashion and typography, in numerous publications worldwide and
is a regular international speaker. His personal site is at www.jackyan.com,
and features a highly regarded blog.
About JY&A Consulting
JY&A Consulting (http://jya.net/consulting)
is part of Jack Yan & Associates, an independent global communications
company founded in 1987. With representation in Wellington, Christchurch,
New York, San Francisco, London, Stockholm, Milano and Jerusalem,
JY&A Consulting tailors solutions using researched business principles,
based around the organization’s vision and identity. The company
specializes in identity, branding, marketing strategy and global
strategy. Its clients have included small businesses, non-profit
organizations and Fortune 500 companies. JY&A Consulting
staff and alumni regularly contribute to the house journal, CAP,
published in print, and online at <http://jya.net/cap/>.
About Lucire
Lucire, the global fashion magazine (www.lucire.com),
started on the web in 1997. In October 2004, it became the first
magazine in its sector to extend its brand into a print magazine.
By May 2005, it became the first web magazine to spawn international
print editions. Lucire became the first fashion industry
partner of the United Nations Environment Programme (UNEP, www.unep.org).
It is headquartered in Wellington, New Zealand and published by
Lucire LLC. For print edition information, see <http://www.lucire.net>.
Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates
and subject to protection in certain jurisdictions. All other trade
marks are the properties of their respective owners and are only
used in a descriptive fashion without any intention to infringe.
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