Embargoed till Sunday, January 27, 10 a.m. GMT JY&A Media

Contacts: Jack Yan, Publisher (Wellington) Lucire T 64 4 387-3213, F 64 4 387-3213 E jack.yan@jyanet.com	Ann Fryer, Associate Publisher (New York) Lucire T 1 203 979-6166 E ann.fryer@lucire.com
Simone Knol, Editor, web edition Lucire T 44 7876 701-505 E simone.knol@lucire.com	Elyse Glickman, US West Coast Editor Lucire T 1 310 497-7157 E elyse.glickman@lucire.com

Lucire launches in Thailand

International fashion magazine collaborates with Twinpalms Phuket and Asia Design Consultants for latest country

Phuket and Wellington, January 28 (JY&A Media) Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand.
   Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties.
   The magazine has features on fashion, lifestyle and travel, with a lesser emphasis on beauty when compared to Lucire’s other print editions.
   Miguel Kirjon of Asia Design Consultants oversaw the production and editorial mix, in collaboration with Lucire founder and publisher Jack Yan, deputy editor Sylvia Giles and assistants Dominique Whittaker and Ashleigh Berry.
   Many of the Lucire articles had been commissioned by Laura Ming-Wong, the magazine’s editor in New Zealand.
   Mr Yan says, ‘This is another small step in growing the Lucire brand, targeting it at an aspirational audience that says, “I want to be a step ahead.” We’re confident that the Twinpalms audience will love our mixture and socially responsible approach to fashion and lifestyle reporting.
   ‘I’m also delighted that Miguel has created a unique look founded in the Swiss school of design. It’s very different from the home edition and it’s a classy production.’
   In addition to its design direction, Mr Kirjon has commissioned many additional, original articles for the Twinpalms’ side of the magazine.
   Twinpalms Phuket is a member of Small Luxury Hotels of the World, one of the most exclusive collectives of hotel properties internationally. The resort is privately owned, with a private beach club and an enviable location next to Millionaires’ Cove.
   Lucire started as an online fashion magazine in 1997 and is notable for having diversified into print, rather than adopt the print-to-web approach of its competitors. Its Webby-nominated website remains a popular destination for fashion leaders, while the print magazine is regarded as a luxurious and socially responsible publication.

Images
Images for this release may be downloaded at <http://jya.net/080125pr0.htm>.

About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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