For immediate release JY&A Media

Contacts: Jack Yan, Publisher (Wellington) Lucire T 64 4 387-3213, F 64 4 387-3213 E jack.yan@jyanet.com	Summer Rayne Oakes, US Editor (New York) Lucire E summerrayne.oakes@lucire.com
Ann Fryer, Associate Publisher (New York) Lucire T 1 203 979-6166 E ann.fryer@lucire.com	Simone Knol, Editor, web edition Lucire T 44 7876 701-505 E simone.knol@lucire.com

Lucire’s Summer Rayne Oakes among judges for Live Earth video contest

New York and Wellington, June 13 (JY&A Media) Lucire US editor Summer Rayne Oakes and publisher Jack Yan have each been asked to judge international competitions in the month ahead, emphasizing the fashion magazine’s global commitment to new talent and the environment.
   Ms Oakes, who appeared in a Vanity Fair spread in May, will co-judge the MSN–Treehugger Live Earth video contest in the United States, while Mr Yan is one of the judges for New Zealand’s biggest modelling competition, Cadbury Dream Model Search ’07.
   The Live Earth video contest asks entrants to make a one- to two-minute short which answers, ‘What are you doing in your own backyard to fight climate change?’ The deadline is June 23, with videos to be submitted via Soapbox at MSN Video.
   Winners will get to go to the Live Earth concerts on July 7 at Wembley Stadium, with flights and accommodation taken care of.
   Ms Oakes’ fellow judges are Daryl Hannah, Woody Harrelson, Dr David Suzuki, Josh Lucas, Hunter Lovins, Judith Helfand, Q’Orianka Kilchier, Simran Sethi, George Spyros and Rachel McAdams.
   ‘The best thing that someone in “the establishment” can do,’ says Mr Yan, ‘is to help those who are outsiders get the recognition they deserve.
   ‘While I believe Lucire will always be a little antiestablishment, we’re proud to help raise the profile of deserving individuals, especially when they share our own causes.
   ‘At least I know we are not paying mere lip service. Lucire does not need one-off “green issues”. We are green, and have been for years.’
   Lucire was named as the United Nations Environment Programme’s first fashion industry partner in 2003 and has maintained a strong and regular commitment to the environment and ethical manufacture since. Ms Oakes’ ‘Behind the Label’ editorials have featured in the magazine regularly.
   Live Earth was originally announced by former US vice-president Al Gore.

Images
Images for this release may be downloaded at <http://jya.net/070611pr0.htm>.

About Lucire
Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn two national print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see <http://www.lucire.net>.

About Summer Rayne Oakes
Summer Rayne Oakes began working on a number of research issues ranging from stream ecology to human health issues from sewage sludge application at Cornell University. At that time, she realized she may not be maximizing her potential for creating a shift in mindset. From her core love for environment and social issues, Summer Rayne had a desire in infiltrating the issues into mainstream audiences. By combining her past love for artful expression, her innate curiosity, hard work, and natural beauty, Oakes began modeling during her time at college to get closer to change agents within the fashion and media sectors.
   Summer Rayne Oakes was awarded the prestigious Udall Scholarship, PCC Women's Research Award, and Baccalaureate Service Award during her time in college. From there, Oakes has transcended boundaries by seamlessly and simultaneously combining her work and core values with her image. By September 2005, she was able to tie in her vision more by founding her own think-tank and consultancy company, SRO (www.summerrayneoakes.com); launch the pilot stages of a curriculum entitled Ecofashion 101; author her own editorial entitled ‘Behind the Label’ for global fashion magazine, Lucire; speak at and spokesmodel at various venues from college campuses to international cultural causes; publish articles on sustainability, ecofashion, and social topics; and continue moving forward on related ventures and business pursuits, including her budding career as a host and director of environmentally focused programmes.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. Vanity Fair is a registered trade mark of Advance Publications, Inc., and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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